Newsletter: The billion-views YouTuber you’ve never heard of

Hi there,

Getting your short-form content to perform on social isn’t magic. 

Well, maybe it is… 

In this week’s newsletter, you’ll learn the techniques Justin Flom used to go from working magician to short-form millionaire.  

Founder Words

“Whatever you want to sell [...] you have to think, ‘How can I make this content the most engaging to make somebody finish that content?’”

- Justin Flom

Founder Tools

• 26 Expert Tips on How to Get 10k More Followers on Instagram
• How to Make Money on TikTok: 15 Surefire Ways in 2024
• How to Grow Your YouTube Channel & Gain Subscribers Quickly
• How to Use TikTok for Your Business in 2024 (Ultimate Guide)

Founder Story - Justin Flom

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. 

In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.

3 things we learned from Flom:

1. Swipe-feed algorithm content is all about the opening shot. 
2. The barrier to exit for TikTok content is one inch; it takes just a swipe to find something new, compared to a movie theater, where you have to walk out.
3. Take notes about what makes you stop scrolling when consuming content. 

Watch the full interview here.

Listen to the full interview here. 

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