Morning Brew - ☕️ Ultramarathon

Why recessions are not as bad as we thought...
Advertisement

Presented by

Incogni
March 24, 2024 | View Online | Sign Up | Shop
The cherry blossoms in Washington, DC

The cherry blossoms are out in Washington, DC. Alex Wong/Getty Images

 

BROWSING

 
Classifieds banner image

The wackiest headlines from the week as they would appear in a Classifieds section.

Careers

BERGHAIN GUIDE: Berlin’s legendary techno scene has been added to the German national registry of Intangible Cultural Heritage. Put on your leather harnesses and let’s head to the coolest museum.

HIGH-ELEVATION BABYSITTER: Imagine a fifth grader’s fun fact being that they’ve been to Everest Base Camp. Some kids as young as two years old have made the climb carry.

HERTZ CEO(S): You have a decent shot at becoming the next head honcho of the rental car company, though you might not last long: Hertz is replacing its CEO for the fifth time in four years. The only requirement is losing at least $245 million a quarter, something the company seems to enjoy doing.

Personal

TAKE THE LONG WAY: Lyndon, Vermont, the “Covered Bridge Capital of the Northeast Kingdom,” is begging box trucks to stop smashing into its 140-year-old Miller’s Run bridge. Drivers blame GPS for sending them in the path of the bridge, but the real culprit is 1880s builders who had never seen anything taller than a horse.

RUIN UR CHILDHOOD: The filmmakers who made the low-budget horror movie Winnie the Pooh: Blood and Honey said they’ll be filling even more beloved children’s stories with festering stab wounds and indulgent gore in what they’re calling the “Twisted Childhood Universe.”

For sale

STRATOSPHERIC MAINS: Luxury space travel company SpaceVIP brought in a chef with two Michelin stars to make a $495,000 meal hosted aboard a space balloon in the stratosphere. The dining experience includes a view of Earth from space so the chef can point to the exact spot your sea bass was caught.

CHIPS ANEW! The 60-year-old cookie brand Chips Ahoy! is sick of hearing about how much you love Milanos and Oreo thins. The company is unveiling a new cookie with better chocolate chips.—MM

   
 
Incogni
 

SNAPSHOT

 

Photo of the week

AI generated image of orchestra concert Queensland Symphony Orchestra on Facebook

The color. The lighting. The composition. It’s all bad because this isn’t a real photograph taken by a human being. This AI-generated crime against the arts is from a Facebook post by Australia’s Queensland Symphony Orchestra promoting a concert in February. The QSO came under harsh criticism for this assault on photography from just about everywhere, including the country’s media and arts union and orchestra members themselves. The QSO did not apologize but released a statement that read in part, “At QSO, we encourage exploration, innovation, experimentation and the adoption of new technologies across all facets of the business.” They do not, however, seem to encourage hiring human photographers to take photos of human beings.—DL

 

SCIENCE

 

Dept. of Progress

Science joke about "reactions" over a chemistry cat meme ImgFlip

Here are some illuminating scientific discoveries from the week to help you live better and maybe even chill out.

“Blowing off steam” isn’t a good way to calm down. Punching your pillow, doing cardio, and screaming into the void are way less effective for managing anger than deep breathing, yoga, and other relaxing practices, according to a review of 154 studies on physiological arousal and anger. Across the board, mindfulness practices that can lower your heart rate helped people chill out, while common stress-relief activities that get your blood pumping, like jogging, actually had an adverse effect. But don’t quit your rec league: Playful group sports and some exercise classes did effectively calm people down.

Parrots like playing on iPads with their tongues. The colorful birds known for talking back are too smart to sit still without stimulation, so many owners set them up in front of a children’s tablet game and watch their pets play—something that could enrich the parrots’ brains, according to a new study. Twenty domesticated parrots learned to play a touch-screen game that had them tap circles with their tongues, and not only were they decent at it but they appeared to enjoy it too. The study’s researchers hope the findings will contribute to the development of parrot-specific video games that could boost the birds’ quality of life.

Teens are scientifically confirmed to smell like cheese and urine. Scientists in Germany have classified the chemical compounds that make us smell differently throughout our lives, starting with the ones that cause babies to smell like flowers, soap, and violet. It’s all downhill from there: Puberty leads to the heightened presence of certain compounds that cause teenagers to give off scents of sweat, urine, sandalwood, cheese, goat, and wax—aka a typical locker room. The researchers got these results by sewing cotton pads into kids’ and teens’ pajama armpits, extracting the chemical compounds present on the pads in the morning, and then having a trained smeller…identify the smells.—ML

 

NEWS ANALYSIS

 

How recessions extend lives

A scene from the Great Recession Cate Gillon/Getty Images

The Great Recession of 2008 had a lot of downsides: People lost homes, jobs, and retirement savings, had their careers derailed, and were forced to learn what the heck synthetic collateralized debt obligations are. But according to recent research, it also made people in the US live longer.

A working paper for the National Bureau of Economic Research by economists from MIT, the University of Chicago, and McMaster University estimates:

  • The age-adjusted mortality rate for Americans dropped by 0.5% for every 1 percentage point rise of the unemployment rate in their area from 2007 to 2009. Based on the change to the national unemployment rate, that suggests the annual mortality rate got 2.3% smaller overall.
  • This means “the Great Recession provided one in twenty-five 55-year-olds with an extra year of life.”
  • The dip in mortality rates cuts across gender, race, and ethnicity, but it was biggest for people 25+ whose education ended with a high school diploma and for people over 65, who tend to have higher death rates.

The researchers, a team led by MIT’s Amy Finkelstein, found that this impact on the mortality rate was immediate and lasted at least ten years.

If that surprises you, you’re in good company: Despite some previous research linking recessions with longevity, 50% of a group of 300 experts surveyed by the researchers said they expected that the economic downturn would have caused an increase in the mortality rate. But the research team’s review of county-level health and economic data for all 50 states and Washington, DC, from 2003 to 2016 suggested otherwise.

Why is a bad economy good for your lifespan?

To find out why economic devastation kept people ticking, the researchers first ruled out some options. They found:

  • It wasn’t healthier habits: Unemployed individuals weren’t using their extra free time to exercise more or cutting down on smoking or drinking to save cash.
  • Germs still spread: Even though people were congregating less in offices and restaurants, infectious illnesses like the flu still found them.
  • Older people weren’t getting better care: While older people benefited more than younger ones, it wasn’t because nursing homes were able to staff up.

So, how did the recession extend people’s lifetimes? Mostly by decreasing air pollution, according to the paper.

As we saw in 2020, air quality goes up when people stop driving to work, offices use less power, and factories slow down output—all things that also happen in a recession. And the researchers determined that the counties with the most job losses also saw the biggest boost to the cleanliness of their air, as shown by the level of tiny pollution particles known as PM2.5.

Plus, the kinds of deaths associated with air pollution went way down, including deaths from heart disease, which declined so much that it accounted for about half of the lowered mortality rate. Meanwhile, the extra benefits to people without higher education degrees are consistent with evidence that less educated people are often exposed to greater pollution.

How worried should you be about breathing in this economy? We don’t recommend stopping, but you might have reason to be a little concerned. Only seven countries currently meet the World Health Organization’s air quality standard guidelines for PM2.5—and the US isn’t one of them, according to a report published by IQAir this week.

Where does that leave us?

If we want the same life-preserving benefits without the economic devastation, “pollution is probably underregulated,” Matthew Notowidigdo, one of the authors of the study on the Great Recession, told the Chicago Booth Review. And Zoë Schlanger, a staff writer at The Atlantic, argues the study highlights the imperative for transitioning away from fossil fuels quickly.

On the economic side, Bloomberg opinion writer Tyler Cowen notes that as energy gets greener, this positive effect will become less pronounced, taking away one potential upside of recessions and therefore making sound monetary policy to avoid them even more important.—AR

   
 

BREW'S BEST

 

Recs

Do you have a recommendation you want to share with Brew readers? Submit your best rec here and it may be featured in next week’s list.

Cook: Weekday banana oat pancakes that are kid-approved and freezer-friendly.

Drink: On-the-go with a portable smoothie blender.

Practice food safety: Mini tongs are the handiest (and cutest) kitchen tool.

Buy: One wall charger to rule them all.

Eat: More protein! Fuel up with these easy tips from NPR’s Life Kit.

Visit: The most charming small towns in every state.

Need content now?: Say no more. Contentful’s AI Content Type Generator delivers on-brand experiences at an astonishing rate. Get intelligent, composable content that’s endlessly configurable. Try it.*

*A message from our sponsor.

 

DESTINATIONS

 

Place to be: The strangest race in the world

The start of the Barkley Marathons in 2007. The start of the Barkley Marathons in 2007. Preston Keres/The Washington Post via Getty Images

Exactly one hour before the Barkley Marathons begin, a man with a Santa-level beard blows a conch shell.

When he lights a cigarette, the runners dart into the Tennessee wilderness on one of the most grueling—and mysterious—ultramarathons on the globe.

Organized by a single man, Gary “Lazarus Lake” Cantrell, the Barkley Marathons require runners to complete five loops totaling about 130 miles and 60,000 feet of elevation (roughly two Everests). Most participants don’t finish: Only 18 people had completed the course in the 37 years of its existence. But in this year’s edition, which wrapped up Friday, five people finished, including the first woman to ever complete the race.

As if running 130 miles wasn’t exhausting enough, the race doesn’t even have a marked route. “Laz” gives each runner a blank topographic map of Tennessee’s Frozen Head State Park, and they must rely on only a compass to navigate the loops. How do they know they’re on the right track? Laz places 10 to 15 books around the park that the runners must find in order to rip out the page corresponding to their bib number.

Wanna sign up for next year? Probably not happening. The race is invite-only and capped at 40 participants. If you are invited, you must complete an essay on “Why I Should Be Allowed to Run in the Barkley” and submit a $1.60 application fee.

For more on the legend of Laz: Listen to this podcast episode.—NF

 

COMMUNITY

 

Crowd work

Last week, we asked: What book should Chris Nolan adapt for his next film?

  • “Stephen King’s The Dark Tower, because that last movie def didn’t count.”—Tori from Rochester, NY
  • Little Women. Then Greta Gerwig can give us her adaptation of The Prestige and everyone wins!”—Anonymous
  • Rising Tide by John M. Barry. The Mississippi flood of 1927 is a fantastic story. Man vs. nature, white vs. black, political machinations, and ultimately a transformation of Southern and US economics. Nolan could do wonders with this!”—John from Ohio
  • “Not sure who Chris Nolan is, but consider Charlotte’s Web?”—MQ from Still Pond on Maryland’s beautiful Eastern Shore
  • “The warrior cats saga by Erin Hunter. Only Nolan could do justice to Firestar’s epic rise to power as the leader of a cult of feral forest cats.”—Liz from Fort Worth, TX

This week’s question

With March Madness in full swing, we want to know: What is your school’s bizarre sports tradition?

Neal’s answer to get the juices flowing: At the University of Maryland, you are supposed to rub the nose of the turtle statue for good luck. It never really worked when I was there.

Share your response here.

 

SHARE THE BREW

 

Share Morning Brew with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/daily/r/?kid=303a04a9

         

Written by Abigail Rubenstein, Matty Merritt, Molly Liebergall, Cassandra Cassidy, Neal Freyman, and Dave Lozo

Was this email forwarded to you? Sign up here

Take The Brew to work

Get smarter in just 5 minutes

Interested in podcasts?

  • Check out ours here
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕️ Dad shoes

Saturday, March 23, 2024

Why Nike is losing out on sneaker sales... March 23, 2024 View Online | Sign Up | Shop Morning Brew SPONSORED BY Apple Card Good morning. Here's a convo starter for when your brunch discussion gets

☕ Consider us influenced

Friday, March 22, 2024

Our best social marketing stories. March 22, 2024 Marketing Brew PRESENTED BY Attentive It's Friday. From the great Pop-Tart sacrifice to the sleepy girl mocktail, this year has already been a

☕ Rug of choice

Friday, March 22, 2024

Jaipur Living's CEO on empowering underprivileged women in India. March 22, 2024 Retail Brew PRESENTED BY Impact.com Hello, it's Friday. It seems attacks on commercial shipping in the Red Sea

☕ Evanescent execs

Friday, March 22, 2024

What does a chief AI officer do? March 22, 2024 Tech Brew PRESENTED BY Infinity Fuel It's Friday. There's a new C-suite exec in town on LinkedIn: the CAIO. If you're a company's chief

☕️ Hot seat

Friday, March 22, 2024

Why the DOJ is suing Apple... March 22, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Pendulum Good morning. Friendly reminder: Tax Day is arriving soon, and if you haven't cranked

You Might Also Like

How to Keep Providing Gender-Affirming Care Despite Anti-Trans Attacks

Sunday, March 9, 2025

Using lessons learned defending abortion, some providers are digging in to serve their trans patients despite legal attacks. Most Read Columbia Bent Over Backward to Appease Right-Wing, Pro-Israel

Guest Newsletter: Five Books

Sunday, March 9, 2025

Five Books features in-depth author interviews recommending five books on a theme Guest Newsletter: Five Books By Sylvia Bishop • 9 Mar 2025 View in browser View in browser Five Books features in-depth

GeekWire's Most-Read Stories of the Week

Sunday, March 9, 2025

Catch up on the top tech stories from this past week. Here are the headlines that people have been reading on GeekWire. ADVERTISEMENT GeekWire SPONSOR MESSAGE: Revisit defining moments, explore new

10 Things That Delighted Us Last Week: From Seafoam-Green Tights to June Squibb’s Laundry Basket

Sunday, March 9, 2025

Plus: Half off CosRx's Snail Mucin Essence (today only!) The Strategist Logo Every product is independently selected by editors. If you buy something through our links, New York may earn an

🥣 Cereal Of The Damned 😈

Sunday, March 9, 2025

Wall Street corrupts an affordable housing program, hopeful parents lose embryos, dangers lurk in your pantry, and more from The Lever this week. 🥣 Cereal Of The Damned 😈 By The Lever • 9 Mar 2025 View

The Sunday — March 9

Sunday, March 9, 2025

This is the Tangle Sunday Edition, a brief roundup of our independent politics coverage plus some extra features for your Sunday morning reading. What the right is doodling. Steve Kelley | Creators

☕ Chance of clouds

Sunday, March 9, 2025

What is the future of weather forecasting? March 09, 2025 View Online | Sign Up | Shop Morning Brew Presented By Fatty15 Takashi Aoyama/Getty Images BROWSING Classifieds banner image The wackiest

Federal Leakers, Egg Investigations, and the Toughest Tongue Twister

Sunday, March 9, 2025

Homeland Security Secretary Kristi Noem said Friday that DHS has identified two “criminal leakers” within its ranks and will refer them to the Department of Justice for felony prosecutions. ͏ ‌ ͏ ‌ ͏ ‌

Strategic Bitcoin Reserve And Digital Asset Stockpile | White House Crypto Summit

Saturday, March 8, 2025

Trump's new executive order mandates a comprehensive accounting of federal digital asset holdings. Forbes START INVESTING • Newsletters • MyForbes Presented by Nina Bambysheva Staff Writer, Forbes

Researchers rally for science in Seattle | Rad Power Bikes CEO departs

Saturday, March 8, 2025

What Alexa+ means for Amazon and its users ADVERTISEMENT GeekWire SPONSOR MESSAGE: Revisit defining moments, explore new challenges, and get a glimpse into what lies ahead for one of the world's