🪄 What is “the Netflix effect?”

🍬 PEZ got a new logo.

⬇️ Infographic: These factors are affecting your Google Ad positioning.

♪ The TikTokification of social media. LinkedIn is testing a dedicated short-form video stream.

Sponsor a Tactic spot to share your content with our community.

Monday: TikTok isn’t such a new frontier anymore. It’s time to check in and audit your performance. Here’s how.

Tuesday: Creative Boom spoke with agencies that have embraced the power of AI to enhance projects, teams, and processes.

Wednesday: Ahrefs has compiled a list of Google search operators: those that work, those that yield unreliable results, and those that Google has deprecated.

Thursday: Forrester Research has identified four key challenge areas that marketers will need to navigate carefully during this U.S.-election year.

Renee asked, “GA4 question: Does anyone know why for first user source attribution there’s Google *and* google? What’s the difference?”

Ashley asked, “For freelancing work, how do you decide whether to charge per hour or per project?”

Karli asked, “Has anyone purchased products at events where you have multiple sponsors and want to use several logos on giveaways?”

Colleen asked, “Do you have recommendations for digital marketing/SM strategy online courses or other resources?”

Here’s what we learned about The Daily Carnage community this week:

• 50% of marketers agree that single image and video ads perform best on Snapchat, with Story ads at a distant second (21%).
• 30.5% of marketers report that they are extremely likely to use AI to generate ad copy.
• Just 17% of marketers work for or partner with a brand that includes AI restrictions in contracts.
• 24% of marketers are not at all concerned by marketing challenges (deepfakes, rising costs, polarization, regulations) during this election year.

Ingredients

• 1.5 oz whipped vodka or vanilla vodka
• 1.5 oz coconut rum
• 2 oz half and half
• 1/2 oz cream of coconut
• Splash of pineapple juice
• Honey, chopped sweetened coconut, and marshmallow to garnish

Steps

1. Begin with two shallow dishes. To one, add a teaspoon of honey. To the other, add the sweetened coconut.
2. Rim the edge of the martini glass first in the honey and then in the coconut. Set aside.
3. In a cocktail shaker filled with ice, combine the whipped vodka, coconut rum, half and half, cream of coconut, and pineapple juice.
4. Shake vigorously; then strain into your prepared martini glass.
5. As a final garnish, cut a small slit in a marshmallow and hang it on the edge of the glass.

Recipe by Inspired by Charm

Answer: Only 10% of YouTube’s paid creators are earning money with Shorts.

In fact, it’s more like 25%, or roughly 750,000 creators are earning money with Shorts.