This Message Will Self-Destruct in 33 Seconds
Tomasz TunguzVenture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. This Message Will Self-Destruct in 33 Seconds
The average American attention span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 - a 5-6% rate of decline.
How does this compare to these blog posts? In 2013, the average reader dwelled on this site for 47 seconds. Today, it’s 33 seconds, a 3.6% decline - which is a bit better ! but probably within the realm of statistical noise ¡ Over the past decade, the average word count per post on this site has fallen 40% from approximately 560 at the peak to approximately 350 today.
So the deflation is consistent. We could argue the posts themselves are shorter, which reduces dwell time - but it’s the other way around. Content on the internet has compressed : YouTube shorts & tweets come to mind. They provide a faster time to value/dopamine. Authors, rewarded for shorter content, mirror the rest of the web. So, in ten years, when I update this data, expect it to be in a haiku like this one:
Who said poetry is dead? |
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