A couple of months after her memorable Emmy acceptance speech for Best Supporting Actress for her performance in Dahmer—Monster: The Jeffrey Dahmer Story, Niecy Nash-Betts was onstage again. This time it was as a paid spokesperson for a new menopause wellness platform from Kenvue, the spinoff company of brands that previously were part of the Johnson & Johnson consumer division.

Speaking at a press event at The New York Public Library on March 28, she recounted that when she got her first period, her mother told her she was “a woman now,” but that Nash-Betts wanted to be a “lady” instead.

“Because my grandmother said, ‘A little bit of hair, and a little bit of paint, makes a woman what she ain’t: a lady.’”

The line got a laugh, but Nash-Betts was also making a serious point: She received support and insight when she started menstruating, but when she stopped after hitting menopause, she was in the dark.

“When I started experiencing hot flashes,” she continued, “I thought that that was the only thing there was to menopause because no one was talking about it in my family.”

The new digital platform, Versalie, includes content that helps readers know what to expect beyond hot flashes.

Keep reading here.—AAN

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To help you crush it, they’ve put together the 2024 Cross-Channel Benchmark Report. This bad boy goes in on how to drive click-through rates, conversion rates, and rev by using email and SMS to deliver campaigns your customers actually wanna see.

Send your audience a message.

There’s a Passover Seder tradition of hiding a piece of matzo, the afikomen, and dispatching kids to try to find it. But these days some adults might feel like they’re getting in on the game, too, when they go to buy the traditional five-pack bundle of Passover matzo and discover that—here come the shpilkes—one of the packs has gone missing.

This year, at least two matzo brands, Manischewitz and Yehuda, introduced bundles of four one-pound packages of matzo, smaller than the five-pound bundles that have been around for decades. This may not register for non-Jews who roll past the kosher aisle, but if you’re on Team Moses, it’s a bitter herb to swallow.

Edgar Dworsky, the consumer advocate and shrinkflation avenger, reported on the development recently on his website Mouse Print, under the catchy (and kvetchy) headline, “Oy vey: Passover matzo packages shrink.”

Cracker jacked: Typically shrinkflation entails brands reducing the size of a single unit of a product, sometimes imperceptibly at first glance, while charging the same or even more for the downsized product.

But here, Dworsky documented, the brands are offering the new four-pound bundles in addition to the five-pounders, with grocers stocking one or the other—or both.

Keep reading here.—AAN

You know loyalty and trust are among the top priorities for retailers as they battle inflation and a drop in consumer spending. But do you know the brands shoppers actually trust?

Newsweek and Statista’s latest edition of the “Most Trustworthy Companies in America” report puts things in perspective. The annual report surveyed 25,000 consumers across the US, who filled out 97,000 evaluations of companies across several categories, from energy and real estate to media and retail, and 700 public or private US companies with at least $500 million in revenue hit the mark.

Within textiles, clothing, and luxury goods, the No. 1 brand was (drum roll, please) Levi’s.

Keep reading here.—JS

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