Hey Un-Ignorable folks!

Just a quick note that today is your last chance to join the waitlist for UNIGNORABLE and get up to $400 off the cohort.

You're on our list as being "interested" in UNIGNORABLE because you've either visited the product page, clicked an email link, or accessed a tangential product (Hook Vault or Hooks Course).

But you're not on the waitlist.

Enrollment opens for 3,498 priority waitlisters tomorrow. Prices tomorrow range from $600 to $800.

Prices will start at $600 and increase by $50 for every 25 sold. Then, it will cap out at $800 until Midnight Pacific that day.

The earlier you enroll, the better.

Public enrollment starts Tuesday at 9 AM Pacific. Prices range $800 to $1,000. (Same mechanism as the day before)

So if you want to enroll for $200 to $400 off, join the waitlist. Tomorrows the only guaranteed day you'll get a discount.

Spotlight: Alex M H Smith

Watch his testimonial

Alex joined our second cohort at UNIGNORABLE last April as a VIP.

He's spent his career helping consumer brands radically change their strategy to dominate markets.

He was busy doing the work and not talking about it.

During the cohort he had a few hundred followers. I remember doing a 1:1 call with him and celebrating his first 100-like post.

A year after taking UNIGNORABLE:

• He has 64k followers
• He consistently gets hundreds to thousands of engagements
• He sold out his book launch and sold more than 10k copies
• He's often asked to go on podcasts and speak at conferences
• He's partnered with Pip Deck to collab on a product
• He's increased lead flow to his consulting

Alex mastered the art of:

• Picking a "boring" topic and making it fun and engaging
• Being uniquely himself. All his posts feel like his posts.
• Writing so well that you breeze through 40-page carousels.

When Alex first told us he wanted to talk about strategy, we were worried it was gonna be dry. But he found a way to make it entertaining.

Clearly, there was latent demand for strategy content that didn't suck.

I hope to be telling your story one day.

Hope to see you in the community on April 19th 👋

– Neal + Katelyn