Last month, Bernie Moreno won the Republican nomination for U.S. Senate in Ohio. Moreno benefited from an early endorsement from Turning Point Action, the far-right activist group founded by Charlie Kirk. On May 10, 2023, Kirk posted on X that he was "proud to support Bernie," and Moreno had Turning Point Action's "full endorsement." 

In response, Moreno wrote that he was "honored to be endorsed by Charlie Kirk and Turning Point Action." Moreno said that "[f]ew have done more to fight back against the radical left than they have," and he looks "forward to working with them to defend for our America First conservative values in the US Senate." 

In 2023, Kirk repeatedly featured Moreno as a guest on his popular podcast and consistently promoted Moreno's candidacy to his 2.9 million followers on X. At the end of 2023, Kirk donated the maximum legal amount of $5,000 to Moreno's campaign through the Turning Point PAC. 

At the same time, Kirk, known for his embrace of fringe views and conspiracy theories, launched a sustained attack on Martin Luther King Jr.'s life and legacy. At a December 2023 convention hosted by Turning Point USA, Kirk said that King "was awful" and "not a good person." Kirk's critique extended not just to King himself but to the civil rights movement itself. "We made a huge mistake when we passed the Civil Rights Act in the 1960s," Kirk declared, trashing the legislation that outlawed segregation in public places and many businesses. 

In his convention speech, Kirk blasted the Civil Rights Act of 1964 as an effort to “re-found the county” and “get rid of the First Amendment.” He criticized courts for enforcing the law, which prohibits discrimination on the basis of race, color, religion, sex, or national origin. "Federal courts just yield to the Civil Rights Act as if it's the actual American Constitution," Kirk complained. 

A spokesperson for Turning Point USA, Andrew Kolvet, defended Kirk's attacks, saying respect for King's legacy was based on "fake history." 

Kirk announced he was "gonna tell the truth about MLK Jr" on MLK Day in January 2024. According to Kirk, a podcast episode attacking King and the civil rights movement was being put together by his producer, Blake Neff. In 2020, Neff was forced to resign from Tucker Carlson's show on Fox News after it was revealed Neff was posting racist comments online under a pseudonym.

The episode, titled “The Myth of MLK,” kicks off with Vince Everett Ellison – a right-wing activist who claims that voting for a Democrat will send you to Hell. Ellison describes King as “despicable,” “immoral,” and “perverted.” Kirk repeatedly suggests that King’s legacy has harmed “Black America.” He asks Ellison if the lives of Black Americans have improved “the more that we have worshipped MLK.” Kirk also invites Ellison to talk about how “MLK's narrative and political activism led to the modern welfare state.” Ellison responds by accusing the civil rights community of keeping Black people poor, adding that the devil “rest[s] his head at the DNC” and that the DNC “use[d] MLK and all of those perverts with him.”

“I could say declaratively this guy is not worthy of a national holiday. He is not worthy of god-like status. In fact, I think it's really harmful,” Kirk says after the conversation with Ellison ends. Then Kirk, alongside Neff, spends roughly 30 minutes attempting to demonize the Civil Rights Act. According to Neff, the Civil Rights Act is “directly against this colorblind world that conservatives think MLK brought.” Kirk tells listeners that “in reality the language and the application of the Civil Rights Act…is a color preference act, not a color blindness.” Kirk adds that the Civil Rights Act “is making it harder for us to pursue Excellence as a society” because, as Neff puts it, “you have to discriminate against men, against white people.”

On X, Kirk wrote that the "deification of MLK and his proto-DEI ideology marks the exact moment that the progress of black America goes sideways." Kirk suggested that MLK was responsible for the "disintegration" of "their cities," the "collapse" of "their families." Because of MLK, Kirk claims, "they" are "enormously dependent on government support." 

Kirk's crusade against King and the civil rights movement did not appear to impact his relationship with Moreno. On March 14, 2024, Turning Point Action donated $100,000 to the Buckeye Values PAC, Moreno's Super PAC. 

Buckeye Values PAC is tightly aligned with Moreno's campaign and was responsible for organizing and financing a key rally featuring Trump and Moreno on March 18, the day before the Ohio primary. 

The day after his primary victory, on March 20, Moreno appeared again on Kirk's podcast. At the beginning of the interview, Moreno expressed his gratitude for Kirk's support. "Thank you, Charlie," Moreno said. "And thank you for your early endorsement. You were with me from the very beginning."

The Moreno campaign did not respond to a request for comment. 

Moreno suggested white people should get reparations

Moreno himself has also had controversies involving racial issues. When he launched his campaign for Senate, Moreno floated the idea of reparations for white descendants of Union soldiers that were killed during the Civil War. “They talk about reparations. Where are the reparations for the people, for the North, who died to save the lives of Black people?” Moreno said. “I know it’s not politically correct to say that, but you know what, we’ve got to stop being politically correct.” 

"We stand on shoulders of people like John Adams, James Madison, Alexander Hamilton, George Washington… That same group of people later, white people, died to free Black people,” Moreno said. A campaign spokesperson for Moreno told the Cincinnati Enquirer, "Bernie was right when he said political correctness is killing our country, and the crocodile tears from the left expose the Democrat hypocrisy he was referring to in the clip.”

Moreno's companies have “faced multiple lawsuits alleging discrimination against employees in the run-up to the sale of his high-end Cleveland car dealership,” the AP reported. One 2017 lawsuit involved “a Black former service manager” at a dealership owned by Moreno, who “alleged that he was targeted for discipline and then demoted after taking concerns to human resources about white peers and a subordinate being paid the same or more than him.” He “claimed racial discrimination led to his demotion and eventual wrongful termination.” The lawsuit was "settled out of court," and the terms of the settlement "were kept private.”

A campaign spokesperson said that “Moreno is ‘a proud minority businessman’ who based his company 'on the colorblind principles of merit and hard work.'” The statement said that “Bernie has always been committed to giving opportunities to all of his workers, regardless of race, color, gender or creed.”