Product Collective - Impact of AI on Product Management

Impact of AI on Product Management

The rise of the AI Product Manager. Product managers have always championed customer’s needs. However, with AI, the job requires new technical and ethical skills. PMs need to be part engineers, ethicists, and translators to create responsible AI products that provide real value. This shift is already underway. The companies winning the AI race have product managers who can speak both “human” and “machine.” They guide their AI partners, fuse their complementary strengths, and align them to customer needs. Liat Ben-Zur explores how product managers can effectively co-pilot alongside AI and create ingenious and responsible products.

The future of product management: Embracing AI's revolution. Artificial intelligence (AI) is transforming the world as we know it, and product management is no exception. It has the potential to revolutionize customer research, decision-making and much more, providing us with data-driven insights and paving the way for a future that is not only intelligent but intuitive. With AI at our fingertips, we're standing at the threshold of a new era in product management. However, integrating AI into product management also presents challenges you must address. Prashant Mahajan delves into how AI influences the world of product management and what it holds for the future.

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This Week’s Video

Embracing AI in Product Management. Artificial intelligence (AI) is transforming the world as we know it, and product management is no exception. It has the potential to revolutionize customer research, decision-making and much more, providing us with data-driven insights and paving the way for a future that is not only intelligent but intuitive. With AI at our fingertips, we're standing at the threshold of a new era in product management. In this discussion, Mike Belsito chatted with Tatyana Malmut and Prashant Mahajan about how AI influences the world of product management, what it holds for the future, and what important questions we ought to ask ourselves as we move forward.

This video and many others like it are available on our Member Hub. If you don’t have access to the Member Hub, you can join the community today for free.

Wrapping up the New York Product Conference

I'm still buzzing with energy from the insightful sessions and conversations over the past two days at the New York Product Conference, which we hosted in Manhattan. We’ve been organizing NYPC since 2022. Gathering the product community in person is one of my favorite things to do, and I’m so grateful every year to get that opportunity at the New York Product Conference.

It’s funny – we’re conference organizers but still product people at heart. And so it should be no surprise that this year, features were sunsetted… and new features introduced. For instance, this year, we introduced the concept of “Working Sessions.” These are hour-long sessions that are somewhat of a keynote talk, mini-workshop, and open discussion all combined. It’s meant to be more of an interactive experience – where attendees can workshop concepts with others. We started running these sessions at INDUSTRY: The Product Conference and, based on the success, decided to give it a shot at NYPC as well. It seemed to be really well received!

My bet is that everyone will have had their own favorite session of the day – whether it was April Dunford’s kickoff keynote about creating a winning sales pitch… Founder and CEO of Gumroad’s Sahil Lavingia’s open and candid talk about minimalism in product development… the end-of-day fireside chat about pivots with Foursquare’s Dennis Crowley… or any of the other sessions.

Now, we look ahead to INDUSTRY Virtual on May 2nd – and the next in-person edition of INDUSTRY: The Product Conference in the Fall!

But as for today… well… let’s just say I’ll sleep well tonight. 😌

Will AI add Ghost in the Machine to your playlist? Spotify recently introduced a way to use AI to help you create a playlist. The new option, cleverly named AI playlists, allows you to generate a playlist based on written prompts. Besides creating playlists based on genre or time frame, you also can ask for custom playlists such as “songs to serenade my cat” or “beats to battle a zombie apocalypse.” Those are Spotify’s suggestions. If you live in the UK and Australia, you’ll be able to use the feature. The rest of you will have to build your cat’s playlist the old-fashioned way for a bit.

Add Vids to Sheets, Slides, and Docs. With its latest edition, Google has continued its quest to be the only Workspace you’ll ever need. Google Vids is an AI-powered (shocking, we know) video creation tool that joins Docs, Sheets, and Slides in the Workspace lineup. The new app helps you create an interactive video that brings your presentations to life. Google is targeting professional users with their marketing efforts show to use Vids to create sales videos and product demos.

Apparently it’s ok to force people to watch your ads. If you’re trying to watch YouTube through an ad blocking app, you could encounter performance issues or an error message that reads “The following content is not available on this app.”. The company announced that its continuing its global effort to encourage users to allow ads while watching videos or upgrade to YouTube Premium. By disabling videos for users with an ad blocking extension enabled, they’re using a stick for that “encouragement.” Looks like another case of you get what you pay for.

Maybe open source is a little too open. The recent attempt by an unknown actor to sabotage a widely used software program may have been one of several attempts to subvert key pieces of digital infrastructure across the internet, two open source groups said in an alert. In a joint statement, the Open Source Security Foundation and the OpenJS Foundation said unnamed individuals targeted at least three different JavaScript projects demanding suspicious updates or asking to be made maintainers of the targeted software.

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Attending this event will allow you to gain insights from top-notch speakers like Petra Wille (Author of Strong Product People), Zane Van Dusen (AI Product Leader at Bloomberg), and many others.

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Unlocking the power of AI in Product Management: A comprehensive guide for product professionals. In today’s dynamic tech landscape, product management is undergoing a profound transformation with artificial intelligence (AI) integration. Elevating product management with AI is not just a buzzword but a strategic imperative for success. As organizations navigate the AI era, adapting software strategies becomes essential to achieve excellence in product management. AI plays a pivotal role in product-led organizations, enabling transformative strategies focused on precision, personalization, and scalability. The synergy between AI and product-led growth (PLG) is clear, offering opportunities for strategic integration to drive innovation and competitive advantag. Nima Torabi explains how organizations must embrace this strategic integration to stay ahead in today’s rapidly evolving market landscape.

AI for Product Managers. Those product people who can effectively harness the power of AI in the processes they use to manage products stand to gain a significant advantage. By leveraging AI-driven insights, automating routine tasks, and enhancing the user experience, Product Managers can make data-driven decisions, accelerate time-to-market, and deliver innovative solutions that meet and exceed customer expectations. But there’s a lot to navigate, so Mike Belsito dove into the world of AI as it relates to product people – Product Managers, Product Leaders, and those building tech products.