Make a positive impression with AI-generated content

Thanks For The Memories: How To Use The Power Of Nostalgia Marketing

Nostalgia marketing–which links a brand or product to positive elements from the past to evoke an emotional connection–is gaining traction (see: Barbie, Pop Tarts, Lisa Frank). Learn how to craft a nostalgia marketing strategy that spurs excitement, inspires brand affinity and leaves a lasting impression on your audience.

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How To Create An Effective Employee Advocacy Influencer Program Plan

Employee advocacy is the easiest way to expand company awareness and reach. To build an effective advocacy program, use internal “influencers” to champion your brand on social. Download this program plan template to identify a group of influencers, develop a bank of advocacy content and create a winning comms schedule.

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