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People are more likely to trust and follow AI recommendations when they understand them.

If you’re providing AI or algorithm-based recommendations to customers, make sure to explain the logic behind the reco.

So, instead of “You may also like XYZ,” try “You may also like XYZ because people like you rated it 5/5 stars.”

In the case of functional, practical products, consumers were 12.5% to 17.6% more likely to follow these recommendations and purchase your product. Plus, 54.6% were more likely to click “See more details.”

Why does it work? Well, folks are still skeptical about AI, so building transparency into our AI usage—from e-comm plug-ins to content and beyond—can build consumer trust.

Check out the research over at Ariyh.

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Listen, we know we’re not your only newsletter. Favorite, for sure. But.

Jellypod uses AI to convert content from all of your newsletters into a personalized daily podcast.

That way, you can enjoy a relaxing soundbath of news and culture instead of scrolling infinitely.

The Stella Artois chalice is a thing of beauty and art, which is why lots of sticky fingers have smuggled it home from the bar over the years.

In a new integrated campaign, the brand has created a clever fashion capsule to honor the tradition.

The Steal Artois Collection features five exclusively designed garments with covert, chalice-sized pockets.

It’s a brilliant way turn a troubling data point into a celebration of brand fans.