Meta is offering popular Threads users thousands of dollars in bonuses

It's Tuesday, April 30, 2024.

Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.

An Instagram support page offers some details. It says creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” So, go for either quality or quantity, it seems. It appears terms of the bonuses are unique to each creator.

According to one post on Threads, at least one creator was offered “up to $5,000” for Threads posts or replies with 10,000 views or more. Unfortunately, we can’t see how many views that screenshot has so far, and whether it's making him money.

While not nearly as high as the $10,000 bonuses Reels creators could earn in the past, it’s still pretty generous, given the lower effort needed to type a Threads missive.

The company refers to it as being in “testing,” but it offers a preview of how Meta may try to boost engagement on the service. It’s the same playbook as Meta used for Reels on Facebook and Instagram.

— Mat Smith

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