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Add something chewy to your TBR pile this year. These are Marketer Milk’s most recommended books about marketing:

1. Scientific Advertising by Claude Hopkins (1923)
2. Breakthrough Advertising by Eugene M. Schwartz (1966)
3. The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising (2018)
4. Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney (2016)
5. Content Design by Sarah Richards (2017)
6. The Greatest Salesman in the World by Og Mandino (1968)
7. Epic Content Marketing by Joe Pulizzi (2013)
8. How to Launch a Brand by Fabian Geyrhalter (2013)
9. Dotcom Secrets by Russell Brunson (2020)
10. Read Me by Gyles Lingwood and Roger Horberry (2014)
11. Building a StoryBrand by Donald Miller (2017)
12. This is Marketing by Seth Godin (2018)
13. Hooked: How to Build Habit-Forming Products by Nir Eyal (2014)
14. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout (1994)
15. Hacking Growth by Sean Ellis and Morgan Brown (2017)

Check out the full list at Marketer Milk.

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Let’s get it on the calendar.

One of the undeniable soundtracks to the aughts is the delicious earworm jingle “Wanta Fanta.” And thanks to marketers, everything good comes back around.

The Fanta anthem has gotten a refresh in new :30 and :60 spots designed to convert Gen Z consumers looking to treat themselves. Look out for lots of UGC under #Wanta? on TikTok.