Morning Brew - ☕ Covert intelligence

Employees are sneaking AI into work.
May 10, 2024

Tech Brew

Akamai

It’s Friday. Companies are investing in AI tools. Workers are using AI tools. Sounds like things should be pretty harmonious, yeah? Not necessarily. A report from Microsoft and LinkedIn showed that the vast majority of AI-savvy employees (78%!) are using AI at work—and they’re perhaps not letting their bosses in on that fact. Tech Brew’s Patrick Kulp has the details.

In today’s edition:

Patrick Kulp, Kelcee Griffis, Jordyn Grzelewski, Annie Saunders

AI

BYOAI

Hand copying AI and translating it into their own writing Francis Scialabba

Every day might be Take Your AI to Work Day if you’re among the three out of four knowledge workers who use generative AI tech at their job—with or without a boss’s go-ahead.

The stat comes from new research from Microsoft and LinkedIn, which found that an overwhelming number of those AI-savvy workers (78%) are using the tech without the permission or knowledge of their employers. A little over half of these users were reluctant to admit they use AI for important tasks and worry it makes them look replaceable.

This year’s Microsoft Work Trend Index was an effort to understand how chatbots have begun to seep into the workplace. It comes as the tech giant pushes its own AI-powered Copilot software across its productivity suite and as a standalone product. Microsoft isn’t alone; enterprise companies like Salesforce, SAP, and Adobe have introduced all-purpose AI tools that aim to expedite day-to-day office chores.

A pressure valve? But for all the new enterprise AI products gunning for a corporate contract, AI adoption is more often coming from individual employees, potentially because they are struggling under the weight of mounting workloads, according to Microsoft Senior Director of Research Alexia Cambon. Meanwhile, many leaders are struggling to understand how to implement AI and could be lacking a guiding vision, she said.

“We know from prior reports [that] employees are incredibly overwhelmed with the pace and volume of work. We know that the work environment has evolved very quickly in a short span of time and essentially has outpaced employees’ ability to keep up with it,” Cambon told Tech Brew. “They’re really turning to those tools for relief within that very high-pressure work environment.”

However, unsanctioned use could open companies up to security dangers if workers drop proprietary data or information into chatbots.

Keep reading here.—PK

   

PRESENTED BY AKAMAI

your network

Akamai

Still depending on firewalls and VPNs for network security? Here’s something better: a Zero Trust solution that secures your entire IT environment, both on premises and in the cloud.

Meet the Akamai Guardicore Platform, your simple and effective way to enable Zero Trust. The Akamai Guardicore Platform fully integrates microsegmentation, Zero Trust network access, DNS firewall, *and* threat hunting.

For security analysts, CISOs, and everyone in between, Akamai’s Zero Trust solutions offer:

  • a lightweight, consolidated infrastructure
  • broad visibility and granular control
  • a unified policy engine

Akamai’s best-in-class solutions work better together—and thanks to their modular flexibility, you can easily choose the modules that are right for you and your business needs.

Secure your IT environment.

TECH POLICY

Chipping in

Close-up of chip assembly Sweetbunfactory/Getty Images

Congress’s massive investment in the domestic semiconductor industry is expected to pay off over the next decade.

That’s according to a report the Semiconductor Industry Association (SIA) and the Boston Consulting Group released Wednesday, which found that the US is poised to significantly grow its share of chip manufacturing both at home and abroad.

The country’s fabrication capacity will jump 203% from 2022 to 2032, SIA and BCG estimated. The country is also on track to expand its share of international manufacturing capacity from its current 10% to 14% by 2032.

The study notes that the projected growth is facilitated by the 2022 CHIPS and Science Act, which allocated $39 billion in domestic manufacturing incentives and $11 billion for chip research and development. The legislation aimed to decrease American dependence on geopolitical rivals like China that supply crucial tech components.

“Effective policies, such as the CHIPS and Science Act, are spurring more investments in the US semiconductor industry. These investments will help America grow its share of global semiconductor production and innovation, furthering economic growth and technological competitiveness,” SIA board chair Rich Templeton said in a statement. “Continued and expanded government-industry collaboration will help ensure we build on this momentum and continue our next steps forward.”

The study came two days after the Biden administration announced up to $285 million in funding through the act for the development of semiconductor digital twins, a technology that creates virtual replicas of physical objects.—KG

   

FUTURE OF TRAVEL

Winners and losers

Electric car charging Sarawuth702/Getty Images

The EV market shakeout continues as longtime segment leader Tesla navigates its most challenging period in years and legacy automakers churn out profits from ICE vehicles.

Tesla’s recent woes were in focus in the EV maker’s Q1 earnings report. Tesla reported $1.1 billion in net income, down 55% YoY, on revenue of $21.3 billion. The company’s Q1 profits hit their lowest point since 2021, the Wall Street Journal reported. Tesla’s stock is down more than 30% year to date.

In a quarterly update, Tesla acknowledged that it “experienced numerous challenges in Q1,” including Red Sea trade disruptions and ramping up production of the updated Model 3.

“Global EV sales continue to be under pressure as many carmakers prioritize hybrids over EVs,” Tesla said in the report.

Still, some analysts were pleased to hear CEO Elon Musk’s assurances that Tesla is forging ahead with plans for a more affordable EV rather than focusing solely on robotaxis.

Meanwhile, Ford and GM reported profits on the strengths of their ICE vehicle businesses, even as they continue to lose money on EVs.

Keep reading here.—JG

   

TOGETHER WITH UPTEMPO

Uptempo

Be prepared to plan…and pivot. Steadiness in uncertain times is an in-demand skill these days. That’s why Uptempo built a crash course on it. Learn the key steps to strategic planning and scenario planning, plus strategies for improving plans using performance data. Sign up and start learning.

BITS AND BYTES

Stat: 48%. That’s how much Reddit’s Q1 revenue rose YoY, the company said in its first earnings report since going public, according to Marketing Brew.

Quote: “Crushing the symbols of human creativity to produce a homogenized branded slab is pretty much where the tech industry is at in 2024.”—Hari Kunzru, a novelist and journalist, tweeted in response to Apple’s latest iPad ad, as noted in a Washington Post story about creative backlash to the spot.

Read: Meet the woman who showed President Biden ChatGPT—and helped set the course for AI (Wired)

Zero Trust: Get the Akamai Guardicore Platform to enable Zero Trust for your org. Secure your entire IT environment with the modules that are right for your biz needs. Lock in with the right security.*

*A message from our sponsor.

COOL CONSUMER TECH

Image of pancakes with "MOM" dusted on them in powdered sugar. Jenifoto/Getty Images

Usually, we write about the business of tech. Here, we highlight the *tech* of tech.

Mother of all gifts: Not that it’s possible to miss the fact that Mother’s Day is upon us—what with every company on the planet sending you an email offering 20% off to buy your mother (or other maternal figure) anything and everything, from air purifiers and smart picture frames to perfume and small kitchen appliances—but friendly reminder that Sunday is Mother’s Day. Maybe she wants a physical object, in which case, click here or here or here. But maybe all she wants is to sit alone and not hear, “Mom!” every 35 seconds, which might not be easy, but it is free.

Turn out the lights: What happens if the company that makes your smart-home devices ceases to exist? The Verge asked just that of the CEO of Brilliant, which makes smart-home controllers and light switches—but has run out of cash to keep operating. “If Brilliant’s servers go dark, anyone who has one of these $400 smart switches wired into their walls will lose a significant amount of functionality,” The Verge wrote.

Not to be…anti-tech, but locks and light switches just might be ain’t-broke-don’t-fix-it sort of technologies.

JOBS

When’s the last time you landed a job by applying cold? We’ve partnered with CollabWORK, the first community-powered hiring platform, to bring curated jobs from companies looking to connect with Tech Brew readers. Apply below and join CollabWORK for free.

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
emergingtechbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Read the room

Friday, May 10, 2024

Outrage over Apple's new iPad commercial... May 10, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY CardCritics Good morning. The Beehive State is buzzing. Not only was Utah ranked the

☕ Present and direct

Thursday, May 9, 2024

Direct importing, the Razor way. May 09, 2024 Retail Brew PRESENTED BY FinanceBuzz Hello, it's Thursday, and it seems that while consumers haven't necessarily stopped shopping, they're just

☕ The other upfront

Thursday, May 9, 2024

What's on the menu at the IAB Podcast Upfront. May 09, 2024 Marketing Brew PRESENTED BY Wpromote Today's Thursday. Apple's “Crush” ad, which depicts a hydraulic press crushing everyday

☕ Kebab crisis

Thursday, May 9, 2024

Google unveiled the next big thing for AI-designed drugs... May 09, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY SmartAsset Good morning. Everyone is returning to the office these days—

☕ Core strength

Wednesday, May 8, 2024

Inside Core Power's Olympic partnership dreams. May 08, 2024 Marketing Brew PRESENTED BY Delta American Express It's Wednesday. In a refreshing sign of restraint, it appears that most brands

You Might Also Like

🗓️ Mark Your Calendars: NYC's Can't-Miss Influencer Marketing Event!

Monday, May 20, 2024

Join us on June 25th. Marketing Brew Perfecting Your Influencer IQ Event Image Hi Marketing Brew reader, Are you ready to delve into the dynamic world of influencer marketing and discover strategies

Inside Microsoft’s Build developer conference | Off-road autonomous driving startup lands $10M

Monday, May 20, 2024

Former Expedia CTO issues statement following ouster | WeWork to keep more space in Seattle ADVERTISEMENT GeekWire SPONSOR MESSAGE: Register now for AWS re:Inforce: Hear from AWS experts on all things

🍿 Celebrating Darth Maul’s Legacy

Monday, May 20, 2024

Plus: Netflix just added the strangest Marvel movie of the decade. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gun violence as a market failure

Monday, May 20, 2024

+ Iran's president dies in helicopter crash ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Crazy Again

Monday, May 20, 2024

Today, here's our video and podcast pick Crazy Again By Caroline Crampton • 20 May 2024 View in browser View in browser The full Browser sends five articles, a video and a podcast daily. Today,

The Samuel Alito controversy.

Monday, May 20, 2024

Plus, the video from my experience at the Penn protests. The Samuel Alito controversy. By Isaac Saul • 20 May 2024 View in browser View in browser In a 2011 protest, a man holds an upside down flag as

☕ About to pop

Monday, May 20, 2024

Inside LesserEvil's “patient” approach. May 20, 2024 Retail Brew It's Monday, and as we note in Hot Topic below, many of you are disappointed that Chuck E. Cheese is phasing out its animatronic

Welcome to The Flyover

Monday, May 20, 2024

Thanks for joining The Flyover! ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

☕ We’ve been here before

Monday, May 20, 2024

Streaming is going back to tried-and-true TV tactics. May 20, 2024 Marketing Brew PRESENTED BY Flywheel It's Monday. New newsletter alert! Introducing Brew Markets, a daily afternoon newsletter

Welcome to The Flyover

Monday, May 20, 2024

Thanks for joining The Flyover! ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏