Morning Brew - ☕ Higher taxes

Cannabis rescheduling FAQ for retailers.
May 16, 2024

Retail Brew

LTK

Hello, it’s Thursday. Your frequent trips to Walmart have finally paid off…for Walmart. The retailer reported strong growth in sales and profit this week. While its product assortment, from apparel to groceries, definitely helped, the retailer attributed its growth to “upper-income households” as consumers navigate inflation.

In today’s edition:

—Andrew Adam Newman, Erin Cabrey, Alex Vuocolo

OPERATIONS

Smoke-filled rooms

A photo illustration in which a character who looks like a filing cabinet holds a cannabis leaf. Talaj/Getty Images

Cannabis recently moved one step closer to being reclassified, meaning that while it would remain illegal under federal law, it would be grouped with drugs that face fewer restrictions. Known as “rescheduling,” the process got a boost in September, when the Department of Health and Human Services recommended that the Drug Enforcement Administration (DEA) reclassify cannabis from a Schedule I to a Schedule III drug. Now the Department of Justice has seconded the recommendation, setting in motion a months-long process that will include a review by the White House Office of Management and Budget and a public comment period.

The potential rule change could have a profound impact on cannabis retailers, who will finally be able to deduct a large portion of their business expenses. Here’s a summary of what cannabis rescheduling means and its potential impact on retailers.

What does rescheduling mean?

Cannabis is now considered a Schedule I substance, putting it in the same category as heroin, LSD, and ecstasy, or what the DEA calls “drugs with no currently accepted medical use and a high potential for abuse.” The proposal to reclassify cannabis as Schedule III would put them in the same category as Tylenol with codeine, ketamine, and testosterone—“drugs with a moderate to low potential for physical and psychological dependence.”

Keep reading here.—AAN

   

PRESENTED BY LTK

Back-to-school season

LTK

School’s almost out, and you know what that means…back-to-school planning has begun. Study up on the strategies and trends shaping the upcoming shopping season in LTK’s Back to School 2024 Shopper study.

In this white paper, you’ll learn how industry experts drive full-funnel results during the back-to-school shopping season. Get the need-to-know insights about customer behavior—and how you can adjust your strategy to match.

Explore lessons on:

  • the top-shopped back-to-school categories for each generation
  • how creator marketing elevates brand awareness
  • data from LTK’s latest Shopper studies

Class is officially in session. Grab your study guide here.

STORES

Owning up

CVS Well Market private label brand CVS Health

CVS today announced the debut of Well Market, its new private-label consumables brand which will include 40 new food, beverage, and grocery products and serve as an umbrella for its three other consumable store brands.

Well Market will roll out online and in stores nationwide starting today, with most offerings priced between $2.99 to $8.99. The brand features products like Salt & Vinegar Flavor-Infused Almonds, Dark Chocolate Lightly Dipped Cashews, Mexican Street Corn Snack Mix, Ghee & Pink Salt Popcorn, Fruity-Cereal Gluten-Free Cookies, and Purified Alkaline Water.

CVS will eventually unite its existing private-label brands Gold Emblem, Gold Emblem Abound, and Big Chill under the Well Market brand, with some products updated or reformulated, CVS’s VP of store brands, Michael Wier, told Retail Brew.

Keep reading here.—EC

   

RETAIL

Losing steam

Inflation going down Malte Mueller/Getty Images

Retailers got a quick one-two punch of good and bad news this morning with the release of both monthly retail sales numbers and the consumer price index.

First, retail sales were “virtually unchanged” in April, as categories including general merchandise (-0.3%), furniture and home goods (-0.5%), and sporting goods, hobby, musical instrument, and book stores (-0.9%) all saw declines from March.

The biggest drop came from a category that has generally performed well over the last 12 months: Nonstore sales were down 1.2%, even as they rose 7.5% from last year.

Keep reading here.—AV

   

TOGETHER WITH THE TRADE DESK

The Trade Desk

The wait is over. The first-of-its-kind education series on retail data is finally here. Tune in to the Retail Revolution Data series from The Trade Desk Edge Academy to get the info you need to successfully leverage retail data for your next campaign. Learn better audience-targeting strategies + supercharge your omnichannel campaigns.

SWAPPING SKUS

Today’s top retail reads.

One step at a time: Labor experts across Myanmar, the Philippines, China, and Bangladesh describe how brands can build better supply chains. (Vogue Business)

Bigger is better: Why online home goods retailer Wayfair is diving into physical retail with its first large-format store. (CNBC)

In and out: Inside the major executive reshuffle at LVMH. (Business of Fashion)

Study sesh: Is your back-to-school shopping strategy ready to deploy? Hit the books with LTK’s Back to School 2024 Shopper study. You’ll find everything you gotta know about customer behavior this season. Read on.*

*A message from our sponsor.

JOBS

Forget generic job searches. CollabWORK leverages the power of community to connect you with relevant opportunities in Slack channels, Discord servers, and newsletters like Retail Brew. Land your dream job through the power of your network with CollabWORK.

NUMBERS GAME

The numbers you need to know.

Gen Alpha may not be the foremost generation on every brand’s radar yet, but it’s time retailers start thinking about them and their interests.

According to a new consumer survey conducted by DKC’s analytics group, 95% of Gen Alpha parents learn about new products or brands from their child.

  • Moreover, 49% of these parents’ purchasing decisions were influenced by their child’s opinion.

The survey, conducted across the US, included responses from 1,000 American adult parents of Gen Alpha children aged 8 to 13, which the report called the “gateway generation.”

Not only is this generation great at making their opinion count in the household, but also has some spending power of their own.

  • About 90% of Gen Alpha children surveyed are finding ways to make money one way or another, such as through chores, allowance, and online selling or reselling.

And if the typical Gen Alpha child already has spending power, it’s evident they also have their preferred outlets and products to shop. 

  • According to the survey, 91% of the parents surveyed said their children loved to shop, while 92% said they were great at finding “interesting new products.”

The 10 stores that topped the kids’ list of favorite retailers were Walmart, Amazon, Target, Nike, GameStop, Five Below, Shein, Costco, Dollar Tree, and Sephora.

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