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Naming And Branding Go Beyond A Fancy Logo

These topics are significant. (Though I'm not saying they are must-haves when you start in the garage.) Yeah, many recommend: "Fake it, till you make it." But I'm not Jordan Belfort, so I'm not about that.

Branding is a part of the process of growing and expanding your business. Think about it: every big company you know has that something special.

It's like we have a separate language that we're speaking worldwide. You may not know the Italian language (pasta, pizza, parmesan don't count). But if you need to find a fashion shop in Milan and you see the brand name, for example, Prada, Gucci, Versace - you'll recognize it.

Brands can connect or separate people

When you a fan of one sports team - sometimes you are forbidden to love another team - because they are rivals.

Even country names are brands.

"Do you plan to visit the USA?"
"I was eating ribs in Texas."
"We drink Tequilla in Mexico."
"Let's smoke a Cuban cigar, shall we?"

A lot of companies, even if they have the same workflow, the same team behind, with the help of rebranding, can reach full potential.

First of all, they start to think about how they are selling their product, what they are selling, how "wrap" your product correctly, and make it more appealing.

Yes, it's marketing. People will buy an average product, because of masterly advertising or catchy title.

Xerox is a company, not the name of a machine. But a lot of people use it as an adverb right now. (The device itself is called copier, in case you don't know)

Your name should be unique, simple and draw attention. if you want to open a dancing studio and you put in your brand name such words as "salsa, tango, dance" - it's not unique or catchy at all. There are tons of companies with a similar logo, name, and service.

If you want to build something local - don't waste your time on "branding package." Open Google Maps, pick any country or town you want, and find some of their businesses. Copying it will save you tons of time. And you will see what works in real life.

Remember, it's also about process and profit

Being unique with your brand is cool, but also, please think about the un-fancy hardcore side of your business: cash flow, sales, core value, customer satisfaction.

Neither the cool logo nor fancy flyer can save you from failure if you don't meet your ends or disappoint your clients.

This is why I love an "online way" of creating new businesses. It's different from starting at a physical place. It is much easier to grow. Less regulated, as well.

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