In Kevin Costner’s Horizon: An American Saga, the myth of the American West becomes both a calling card and a curse. Throughout the film, pamphlets advertising plots of land with the slogan “Horizon!” are discovered, read, and taken as gospel by characters who dream of starting anew in the great empty expanses of the west. But those expanses are not so empty: they are fiercely guarded by the Indigenous American tribes who have lived there for centuries and are rightfully wary of the deluge of settlers coming into their sacred lands.

So begins Horizon, the first chapter in what Costner hopes to be a four-part film saga that will renew the traditional sweeping western epic. But the major problem with Horizon: An American Saga - Chapter 1 is that it also buys into that myth of the American West. Costner imbues the film with a grandeur befitting western films of the ‘60s, lingering on sprawling vistas and magnificent silhouettes, while John Debney’s soaring orchestral score makes every moment feel achingly romantic. But every magnificent vista and each swooningly romantic moment can’t make up for the fact that Horizon is excruciatingly dull.

If there’s even the slightest opening to cram AI into a gadget, tech companies are taking it.

Sometimes that can be interesting (see: Humane’s Ai Pin) and sometimes it can be disastrous (see also: the Ai Pin), but one thing is clear: Purveyors of tech are willing to experiment.

Startups like Rabbit, which makes the Teenage Engineering-designed Pokédex-like R1 device, have been quick to jump on the trend, but naturally, big tech is poised to move the needle even more. Already, we’ve gotten hints about a collaboration between former Apple design chief Jony Ive and OpenAI, and just last week Google nodded to a Google Glass revival powered by its impressive Astra computer vision.

That’s a lot of AI hardware in the works. But in the fixation on AI pendants, pins, and glasses, we might be missing the real and more immediate winner of the AI gadget craze.