Morning Brew - ☕ Wholly experiential

Warner Brothers’s Batman-themed immersive shopping experience.
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May 31, 2024

Retail Brew

T-Mobile for Business

It’s Friday, and the last day before Pride Month kicks off. Expect a slew of rainbow-themed merchandise and promotions from retailers in the month ahead—but hopefully also some deeper engagements with the LGBTQ+ community.

In today’s edition:

—Jeena Sharma, Erin Cabrey

MARKETING

Going to Batman

Shopping experience at Wayne Enterprises Experience Warner Bros/Wayne Enterprises Experience

Forget shopping at the mall—NYC has much more theatrical shopping experiences at secret mansions in the city this summer.

Wayne Enterprises Experience is an invite-only ultra luxury experience that takes place at an undisclosed location between June 3–10. While we cannot tell you where it’ll happen, we can tell you what to expect. Think multiple stories of carefully curated luxury products displayed in the most grand fashion, all part of an immersive experience designed to echo…Bruce Wayne. And yes, we do mean Batman’s billionaire civilian alter ego.

The brainchild of Warner Brothers Discovery Global Consumer Products and Relevance International’s Brand Experience & Partnerships, the experience is built around the personas of film and pop cultural icons. For now, the pop cultural icon is Bruce Wayne, who inspired the event that comes with some of the top brands in tech, automobiles, art, watercraft, and even residences.

“We have a blank canvas to create experiences…It’s not just obtaining what you’re purchasing; you’re actually getting to make a memory as you do it. And then you’re also having access to really cool things,” Suzanne Rosnowski, CEO and founder of Relevance International, told Retail Brew.

Keep reading here.—JS

   

PRESENTED BY T-MOBILE FOR BUSINESS

This is driving customer loyalty

T-Mobile for Business

In today’s world of retail, having a reliable network is an absolute must. So ditch the complexity of multiple providers across locations and connect all your retail operations with a single nationwide provider.

With T-Mobile for Business, your employees across corporate, field, distribution centers, and in-store can stay connected on T-Mobile’s unmatched 5G network.

  • Simplify connectivity and in-store experiences across retail touchpoints with T-Mobile’s 5G Business Internet.
  • Deliver immersive customer and employee experiences with AR/VR fueled by 5G Advanced Network Solutions.
  • Fortify point-of-sale systems and safeguard e-commerce infrastructure with T-Mobile SASE, helping to prevent theft and secure IoT data.

From store layout and end-to-end operations to customer engagement, T-Mobile’s network and purpose-built solutions cover your entire retail footprint so you can:

  • Drive increased omnichannel performance.
  • Create a connected shopping journey.
  • Streamline your supply chain.

Get started today.

OPERATIONS

Appoint taken

LVMH Louis Vuitton bag Europa Press News/Getty Images

In May, retail C-suites saw lots of luxury moves, a few new CMOs, and a number of executive departures from retailers like Banana Republic, Petco, and Lululemon. Here are the most notable changes to know about:

  • Banana Republic President and CEO Sandra Stangl left her role amid stalling sales for the retailer, as Gap Inc. President and CEO Richard Dickson said the brand aims to identify “a new leader to take Banana Republic to the next level,” per an internal memo.
  • LVMH made a number of C-suite changes. The company appointed Pierre-Emmanuel Angeloglou as CEO of Fendi; he assumed the role from Serge Brunschwig, chairman and CEO of the luxury brand since February 2018. LVMH also announced that Michael Burke was leaving his role helming the conglomerate’s Fashion Group after just four months. Louis Vuitton named Megan Grant its new president and CEO of Americas. Grant was previously president of L’Oréal USA’s luxe division; Silvia Galfo filled her role last month.
  • Peloton CEO Barry McCarthy stepped down from his role, which he assumed from founder John Foley in February 2022, amid a company restructuring plan that includes laying off 15% of its staff.

Keep reading here.—EC

   

STORES

New horizons

an old Abercrombie ad Flickr

This week in fashion news: One fast fashion retailer’s profits soar, while a French luxury house gets a new CEO.

Abercrombie continues to win

After a phenomenal Q1 in which it exceeded sales estimates, Abercrombie & Fitch has raised its net sales outlook for the rest of the year from a previously estimated 4%–6% to 10%, the company said. The fashion retailer’s first quarter revenue grew to $1 billion, as same-store sales rose 29%.

Why this matters: The impressive sales growth comes as the trendy brand has struck a chord with younger consumers, and its affordable pricing is just the cherry on the top for cash-strapped consumers. Meanwhile, luxury retailers are struggling as consumers pull back on discretionary spending amid inflation.

Keep reading here.—JS

   

TOGETHER WITH FLYWHEEL

Flywheel

What’s the #1 rule for crushing rev benchmarks? Making sure you’re tracking every dollar from input to impact. With the combined strength of Flywheel and Omnicom, clients can track every step of the customer journey in real time, measuring and adjusting your marketing for maximum sales. Bring it together.

SWAPPING SKUS

Today’s top retail reads.

Meat the new boss: State lawmakers in Alabama and Florida have passed bills banning lab-grown meat, even though it remains unavailable in US stores. (the Associated Press)

Cautious consumers: In its Q1 earnings call, Dollar General warned that US consumers will remain price sensitive through the rest of the year. (Reuters)

Foot forward: Foot Locker is making progress on a turnaround plan that is revamping its stores and brand partnerships. (CNBC)

Retail reliable 5G networks: Give your network an upgrade with T-Mobile for Business. With T-Mobile’s nationwide 5G supporting your locations, you can optimize your operations and omnichannel experience simultaneously with purpose-built retail solutions.*

*A message from our sponsor.

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