Market Mix - 🔍 3-Step Content Framework

All Case Studies 🔍 Learn About Sponsorships

6 months ago we ditched all paid efforts and transitioned to only producing organic content. The challenge as a lean team? Doing it at scale. So we needed to create a framework to help us do it. Fast forward 6 months and producing organic content has completely changed our business. So, today I'm sharing the same content framework we use...

And as always, thank you to our partners Superside and Solwey Consulting.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Superside

Brought to you by Superside

You already know AI is a game changer for design and marketing teams. But how do you start making real change with it? Your shortcut to an AI-powered in-house creative team is with Superside. Superside is an AI-powered creative service used by the world’s top brands as an extension of their in-house team to get great creative done quickly, and on budget.

As your creative partner, you can expect...

Content is king.

Creating content at scale? It's a struggle.

Coming up with fresh ideas consistently? Even harder.

But what if I told you there's a framework to churn out 300+ pieces of content every month?

And this framework has three essential components:

Let's dive into each one through the lens of Mystic Gum, a beauty gum brand.

1. Offer

Your offer is your product or service. It's what you're selling. And it's the foundation of your content strategy.

To start, choose your best offer. This could be your most profitable product, your signature service, or your hero offer. The one that's the cornerstone of your business.

Why start with your offer? Because all your content should ultimately tie back to it. Your content should educate, inspire, or persuade your audience to take action - and that action is usually buying your offer.

For Mystic Gum, their hero offer could be a subscription plan or a bundle deal. Something that's not only attractive to the customer but also healthy for the business's bottom line.

2. Audience

Once you've identified your offer, it's time to think about who it's for. Who's your target audience?

The more specific you can get, the more targeted and effective your content will be.

Aim to identify three unique audiences for your offer. For example, for Mystic Gum, the audience could be:

3. Angle

An angle is the unique perspective or approach you take in your content. It's how you position your offer as the solution to your audience's problems.

For each of your three audiences, come up with two specific angles. These angles should highlight the unique benefits or features of your offer that will resonate with that particular audience.

Continuing with the Mystic Gum example:

Each angle speaks directly to the specific desires and pain points of the audience. It positions the gum as the perfect solution for their unique needs.

So, you've got your offer, three audiences, and two angles for each audience. That's six unique content ideas right there.

But you're not done yet. Because each of those ideas can be transformed into multiple pieces of content.

Let's say Mystic Gum decides to focus on its 30-day subscription offer. They could create different content in different formats:

You don’t have to create them all at once.

You can experiment with the formats.

Got a blog post that performed well? Turn it into a video script.

Have a customer testimonial that's pure gold? Transform it into a social media post.

Want to boost your email open rates? Repurpose your top-performing blog post into an email campaign.

Now, imagine this process replicated across all offers, audiences, and angles. The possibilities are endless. And each new format allows you to reach and engage your audience in different ways.

In partnership with Solwey Consulting

Consumers Crave Fun Experiences

You know Mr. Beast as the YouTuber

Well, in 2024, his chocolate brand, Feastables, is on track to rake in $500+ million.

Curious about what's fueling this success, I did a deep dive.

From their email engagements to their SMS campaigns, they've nailed gamification to keep customers hooked.

Clearly they’ve invested to create these magical experiences.

So if I were spinning up a similar experience, I’d work with Solwey.

So don’t settle for out-of-the-box solutions, when you can create best-in-class customer experiences with Solwey Consulting.