Morning Brew - ☕ Schick happens

In DC, Giant Food bans large knapsacks and duffel bags to combat shoplifting
June 03, 2024

Retail Brew


It’s Monday, and while we don’t get to report much good news related to inflation, here’s a glimmer: The CFO of Costco recently assured Wall Street analysts that the “price is safe” for its famous $1.50 hot-dog-and-soda combo. That price has been in place since 1985 when a hamburger at McDonald’s cost 50 cents (and today costs between $2 and $3).

In today’s edition:

—Andrew Adam Newman, Erin Cabrey, Alex Vuocolo


Nixed bag

The exterior of a Giant Food grocery store. Giant Food

Thanks to retailers’ growing concerns about shoplifting, stores increasingly resemble claw machines, where what you want is on the other side of the glass and only time will tell whether someone shows up to unlock the NyQuil cabinet before your flu symptoms disappear.

Now Giant Food stores in Washington, DC, are introducing another measure to combat sticky fingers: Banning large bags.

While reusable shopping totes are still permissible, the ban covers closed bags like knapsacks and duffels larger than 14” x 14” x 6”, according to signs in Giant stores in the DC area.

“Giant Food initiated a new policy at select stores that are experiencing high shrink to mitigate the unprecedented levels of product theft that have become unsustainable for our business,” according to a statement from the chain in DC News Now. “The retail theft we are experiencing…limits product availability, creates a less convenient shopping experience, and, most critically, puts our associates and customers in harm’s way.”

Schick happens: In September, Giant Food announced that at one of its DC locations, on Alabama Avenue SE, it was removing frequently shoplifted items from its shelves, including Tide detergent, Schick razor blades, and Dove soap, and replacing them with products from its private label, CareOne.

Other supermarkets in the city have introduced their own anti-theft measures.

Harris Teeter told the Washington Post that it prohibited suitcases, roller bags, and large backpacks from some locations, and was checking shoppers’ receipts as they exited stores.

The Post also reported that some Safeways in DC had installed electronic gates that prevent customers from exiting unless they have a receipt.



Feelin’ (your) content?


Modern retailers know—or should know—that quality content is the key to building a positive brand experience at every stage of the customer journey. But can a composable content platform help connect digital teams and make this mission a reality every day?

Contentful’s The retail guide to composable content can be your team’s blueprint. Propel your biz forward by learning what a market-leading composable content platform looks like, as well as:

  • how to retain customers with personalized, dynamic pricing
  • how to keep your in-store and digital content in one place—from storefronts to digital apps

All the above is possible, BTW, with a composable content platform. Save on engineering costs and streamline your operations across the board with Contentful’s findings as your (free) guide.


Linking up

Linktree social commerce Linktree

If you head to the social media profile bios of Selena Gomez, Robert Downey Jr., or even the President of the United States, you’ll see a link to Linktree, the link-in-bio tool employed by 50 million users that allows them to consolidate a slew of links into just one.

But more and more, the tool is being utilized by content creators, particularly on TikTok, as a “viral army of Get Ready With Me girlies,” has been driving commerce, Lara Cohen, VP of partners and business development at Linktree, told Retail Brew, influencing consumers to buy the products these use across beauty, fashion, and lifestyle. The company said it sees 240 million commerce clicks monthly, accounting for $300 million in spend, and produces a 50% higher conversion rate than the e-commerce industry average. It also accounts for 2% of Amazon’s storefront traffic.

Cohen calls the link in bio space “the most valuable real estate on the internet,” and now Linktree, originally created to support musical artists who had multiple projects to promote, is leaning into this commerce use. It’s introducing a storefront offering allowing creators to sell products directly from their Linktree, helping “cut down on friction,” Cohen said, as the company partners with brands and retailers catering to Gen Z shoppers with viral products.

Social ladder: According to Linktree’s 2023 Creator Report, links to shopping platforms Shopify and Spring on Linktree have garnered 38 million clicks since 2022. And with one-third of US shoppers saying creators influence their buying decisions, per Deloitte, Linktree is working to make those purchases more seamless, with the belief that fewer clicks leads to more conversions, Cohen said.

Keep reading here.EC



Shrink think

Pride Month Chuchart Duangdaw/Getty Images

Pride Month is now in full swing, and a number of retailers are promoting their LGBTQ+-themed merchandise. But as one queer executive warned, retailers should be wary of “rainbow washing” this month, and make sure they’re engaging with the LGBTQ+ community in a meaningful way—though for companies such as Target, even the bare minimum has proven controversial.

Here’s what else is going on in retail this week:

In earnings: Retail earnings are still trickling out this week, with results coming from Bath & Body Works and Stitch Fix on Tuesday; Dollar Tree, Five Below, Lululemon, Victoria’s Secret, and Lovesac on Wednesday; and JM Smucker, Zumiez, and Big Lots on Thursday. Some things to keep in mind for this particular crop: Dollar Tree acquired 99 Cents Only, the regional discount chain that went bankrupt last month, and announced more corporate layoffs.

In conferences: Shrink might not be the hot-button issue it was in 2023, but the industry is still very much focused on preventing it. With that goal in mind, retailers will be gathering in Long Beach, California, from Tuesday to Thursday for the National Retail Federation’s Protect conference, which will feature a lineup of speakers and exhibitors focused on topics such as cybersecurity, theft prevention, and employee training.

In data: The monthly jobs report is due out on Friday, which in addition to the consumer price index is one of the most closely watched economic indicators for retailers. That’s because employed people tend to go shopping more than unemployed people, especially if their wages are increasing. In April, the unemployment rate held steady at 3.9%, and average hourly earnings had grown 3.9% over the previous 12 months. Employment in the retail industry specifically also trended up, adding 20,000 jobs.

In new hires: Starting today, Jordan Broggi is taking over as EVP of customer experience and president of online for Home Depot. It’s a notable hire given that the home improvement retailer’s online sales increased 2% in Q4, while online sales at rival Lowe’s remained flat.




Harness the power of proven customer acquisition. Meet Nift, an alternative performance marketing channel for DTC customer acquisition—and the only one trusted by Scentbird. With over 50m active shoppers exploring products on our network, Nift delivers high CVR at unbeatable costs. Get the volume of customers you need today. Learn more.


Today’s top retail reads.

Fast cashin’: Shein reportedly will file a 59 billion pound IPO prospectus for the London Stock Exchange. (Sky News)

Snub hub: How Amtrak’s expanded control of Union Station in Washington, DC, is expected to reduce the role of retail there. (Washington Business Journal)

Asics instinct: How Asics “dad sneakers” styles have been a surprising hit with younger consumers. (the Wall Street Journal)

Right message, right moment: Take a look at The retail guide to composable content by Contentful to learn how a composable content platform can connect digital teams + content to boost your biz.*

*A message from our sponsor.


Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕️ Split ticket

Monday, June 3, 2024

The DOJ unleashes its lawsuit against Live Nation... May 24, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY ARMRA Colostrum Good morning. If there's one person who could beat Ken in a

🌅 Rise and AI-Shine, Retailers!

Monday, June 3, 2024

Join us virtually on 6/6. Hi Retail Brew Reader, Here's the deal, retailers: if you're not incorporating AI into your CX funnel, you could fall behind the competition. With deep customer

☕ State of flow

Monday, June 3, 2024

How tech and AI can mitigate supply-chain crises. May 24, 2024 Tech Brew PRESENTED BY SAP It's Friday. Hey there! Like you, we're counting down the hours till quitting time so we can get a head

☕ Serving suggestion

Monday, June 3, 2024

Retail brands that won over soldiers serving abroad. May 24, 2024 Retail Brew PRESENTED BY T-Mobile for Business It's the Friday before Memorial Day, which means you only have to look busy for a

☕ A slice of market share

Monday, June 3, 2024

What do Tesla's woes mean for competitors? June 03, 2024 Tech Brew It's Monday. Tesla's had a bit of a rough go of it of late, between losing its title as the world's top seller of EVs

You Might Also Like


Saturday, June 22, 2024

The asset manager's new short-term credit fund is hosted on the Ethereum blockchain. ADVERTISEMENT Forbes START INVESTING • Newsletters • MyForbes Mitchell Martin Senior Editor, Forbes Money &


Saturday, June 22, 2024

The asset manager's new short-term credit fund is hosted on the Ethereum blockchain. ADVERTISEMENT Forbes START INVESTING • Newsletters • MyForbes Mitchell Martin Senior Editor, Forbes Money &

AI, startups, and the next big opportunity in tech

Saturday, June 22, 2024

'Blue screen of death' at the ballpark — the inside story of an epic rally video ADVERTISEMENT GeekWire SPONSOR MESSAGE: Washington state's second-largest city is the hub of an ambitious

Why art is vital for physical and mental health

Saturday, June 22, 2024

+ consuming raw milk is risky ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facing the Music

Saturday, June 22, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. Are Republican Women Okay? The

It’s Always Sunny For Clean Energy

Saturday, June 22, 2024

Plus, a judge rejects a fossil-fueled lawsuit, the IRS keeps going after the rich, shots are fired against a deadly disease, and cannabis convictions vanish. It's Always Sunny For Clean Energy By

90(ish) tools to clean just about anything

Saturday, June 22, 2024

Vacuums, brooms, cleaning spray, stain removers, and more View in browser The Recommendation The very best cleaning gear Five hands holding various cleaning and organizational supplies, including a

Your new crossword for Saturday Jun 22 ✏️

Saturday, June 22, 2024

Ready to beat your crossword time? We have six new puzzles teed up for you this week. Play the latest Vox crossword right here, and find all of our new crosswords from the previous week in one place.

Weekend Briefing No. 541

Saturday, June 22, 2024

Social Media Warning Labels - Platonic Friendships - Brain Computer Interface ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Mayor Under Federal Investigation, GOP Raises $141 Million, and Leaping Leeches

Saturday, June 22, 2024

Oakland, California Mayor Sheng Thao hired a criminal defense attorney on Friday, one day after FBI agents raided her home as part of a multi-agency corruption investigation. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏