Morning Brew - ☕ Crib notes

Taskrabbit’s retail partnerships.
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June 11, 2024

Retail Brew

T-Mobile for Business

It’s Tuesday, and Starbucks is getting into the media business. The coffee chain has launched its own production studio to “produce original entertainment and tell stories that deepen connections and spark conversations.” Sounds like a step up from its previous entertainment business: selling greatest hits CDs alongside reusable coffee cups.

In today’s edition:

—Andrew Adam Newman, Kristen Parisi

MARKETING

The hand that builds the cradle

A Taskrabbit gig worker hangs a photo frame in a baby nursery. Lea Suzuki/The San Francisco Chronicle via Getty Images

The jobs that gig workers line up on Taskrabbit can be stunningly random, from being hired to buy and deliver a whole branzino fish as a birthday gift to—oh, the humanity—dropping an ex’s items off after a breakup.

But certain popular gigs are not surprising at all, like moving and TV mounting, and Eric Haymond, Taskrabbit’s VP of business development, said the platform recently noticed a surge for a particular type of job.

“We’ve seen a big increase in our customers really searching and looking for baby-related services,” Haymond told Retail Brew.

  • Taskrabbit saw a 25% increase in bookings for nursery set-ups (including painting and assembling furniture and toys) and a 56% increase for baby-proofing jobs in the first quarter of 2024 compared to Q1 last year.

Now the company is partnering with Joy, a universal wedding and baby registry site, to promote Taskrabbit gift certificates to expecting parents.

“Hire Taskers as early as the same day to handle everything from cleaning your home to assembling cribs and more!” states the web page on Joy promoting the gift certificates, which are available in denominations of $100–$300.

Haymond, a father of three, said he spent way too much time baby-proofing and painting after his progeny arrived.

“I did a lot of stupid things [that] took a lot of my time instead of spending time with our newborns,” he said. “Taskrabbit’s greatest quality is that gift of time that is so tough today.”

The wrench connection: It should come as no surprise that Taskrabbit is partnering with retailers since it is, after all, owned by one. In 2017, Ikea purchased the company.

Keep reading here.—AAN

   

PRESENTED BY T-MOBILE FOR BUSINESS

Retail’s adapting to modern trends

T-Mobile for Business

There’s no doubt that somebody slammed the reset button on retail. With tech innovations like AI/ML changing the game on personalized customer journeys, successful retailers are learning how to adapt to an ever-evolving industry.

Great news: T-Mobile for Business can help. With the right solutions on their most awarded 5G network, you can level up your shopper experience, streamline operations, and boost sales. Ready to soar to the top?

With T-Mobile for Business, seamlessly integrate physical and digital channels to:

  • Encourage big-time scaling of your business.
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  • Secure connected devices from cyberattacks.

Crush the new era of retail.

E-COMMERCE

Incoming!

A Walmart delivery drone holding a Walmart bag Walmart

If you go outside in Dallas and see something foreign in the sky, we promise it’s (most likely) not Independence Day. It may be a Walmart drone delivering a package, though.

  • The company originally announced drone delivery at CES earlier this year, as Retail Brew previously reported. Beginning this month, Walmart will allow select customers in the Dallas metro area use its drone delivery service directly through the Walmart app. It’s the latest move in the company’s customer convenience strategy, which also includes a GenAI-powered shopping assistant, currently in beta testing.

Keep reading here.—KP

   

STORES

Customer feedback

The outside of a Sam's Club store Slobo/Getty Images

Sam’s Club announced a new customer engagement community this week as part of Walmart Associate’s Week, according to a press release.

Known as the Member’s Mark Community, it enables customers to provide direct feedback on products from Sam’s Club’s in-house brand, Member’s Mark. It operates as a real-time feedback loop, allowing the community to taste or test Member’s Mark products before they hit the shelves.

The community’s been running in stealth mode already, and influenced how a new grill went to market.

Keep reading here.—KP

   

TOGETHER WITH IMPACT.COM

Impact.com

Conversions to the max. Wanna boost the numbers big-time? Then you gotta utilize the ultimate combo: influencers + affiliates. And impact.com can help you combine both into a full-blown engagement machine ready to take your brand to the next level. Start combining influencers and affiliates.

VIRTUAL EVENT

Unpack the cookie jar

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Third-party cookies are becoming a thing of the past. (That’s just the way the cookie crumbles.) As a result, marketers need a new solution for identifying their audiences and engaging with them. Learn how identity resolution can help convert more consumers into your marketing funnel by tuning into Wunderkind’s free webinar. Register now.

SWAPPING SKUS

Today’s top retail reads.

Guess who’s back: Shopping centers are making a comeback, as demand is outstripping supply for commercial retail space. (the New York Times)

No plastic: Mark Nelsen, global head of consumer payments at Visa, said he sees plastic credit cards becoming obsolete in the near future. (the Associated Press)

Hot water: A subsidiary of LVMH is under court administration in Italy after allegations of mistreatment of workers in China. (Reuters)

Accelerate your omnichannel: If you want your business to climb the ranks of retail, you gotta crush the channel game. T-Mobile for Business can help you get there. See for yourself.*

*A message from our sponsor.

JOBS

Stop waiting for your dream job to find you. CollabWORK puts you in front of the right opportunities in the online spaces you frequent. Get discovered by top companies and take control of your career path.

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✢ A Note From T-Mobile for Business

T-Mobile is America’s Most Awarded 5G Network with the most individual awards for nationwide 5G metrics in public reports from independent industry experts.

         
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