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Instagram chief Adam Mosseri has shared new insights about the platform’s ranking considerations in a new interview with Colin and Samir.

Let’s break it down:

• As we know, video rules all. Short-form content now accounts for over half of the time users spend on Instagram. And half of all video impressions are viewed without sound, so compelling visuals and captions are crucial.
• The platform is embracing the shift toward private engagement, prioritizing the “sends per reach” metric to determine distribution.
• Instagram is increasingly relying on an AI-driven algorithm, recommending content from accounts from outside of a user’s immediate network to promote discovery.
• The platform is ranking content that is shared within private circles higher than widely shared posts to keep UX healthy.

Don’t miss the conversation on YouTube.

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