NEW EPISODE: Why I left Yeezy, Kayne, and Adidas

Hi there,

When Kayne calls you on a Sunday night, you pick up.

That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling the Adidas ecommerce platform to a multi-billion dollar business.

After a 26-year corporate career, Liedtke gave it up and started from scratch as the CEO and co-founder of UNLESS Collective, a plant-based streetwear brand designed to leave zero plastic waste.

Nathan Chan and Liedtke go deep into his war stories from Adidas, working with celebrity talent like Kayne, and why starting UNLESS was a humbling experience.

Eric Liedtke - Co-founder of UNLESS Collective

Watch the interview here.

Listen to the interview here.

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