Newsletter: Why you shouldn’t pay influencers in 2024.

Hi there,

Are influencers worth it anymore?

Gretta van Riel says they are worth partnering with for the right price.

But instead of blowing your budget on a big-name influencer, instead, she suggests a tiered micro influencer approach or, even better, partnering with an influencer as a co-founder.

In this week’s newsletter, Gretta reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.

Founder Words

“The fastest [way to] a million-dollar ecommerce brand would be to partner with an influencer as your co founder.”

- Gretta van Riel, founder of Hey Influencers and 4x ecommerce brand founder

Founder Tools

Founder Story - Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Gretta chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest.

Watch the full interview here.

Listen to the full interview here.

3 things we learned from Gretta:

Launch a product with three microinfluencers in three different niches so that you can test different audiences.
Partner with an influencer with a track record of successful direct-to-camera selling.
Be on the lookout for overcharging influencers, especially ones that are new to the industry.

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