Doja Cat Freed The Nipple In A Butter Yellow Latex Look

Makeup therapy is a well-tread trend on TikTok in which users discuss how good applying makeup makes them feel. “A recent study showed that increased makeup use can improve mental health and well-being,” says psychiatrist and executive coach Dr. Anna Yusim. “Since the act of applying makeup involves three of the human senses (touch, smell, and vision), its use can induce pleasure, sensory perceptions, and psychological feelings while improving self-image, emotions, and mood.”

But lately, there’s a whole new crop of high-tech beauty products claiming to influence our actual emotions with the ingredients they contain, not just with the rituals they induce. Read on to learn more about the “neuro-glow” beauty trend.