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The essence of product-led growth

What would you think about your product acting as your best salesperson instead of relying on an army of sales reps to cold call potential customers? Users can try your product out, fall in love with it, and decide to pay for it – all without ever talking to a human. That’s the essence of product-led growth. This week, we’re sharing examples of product-led growth, how to determine if you really are product-led, and whether sales-driven companies can become product-led.

Meanwhile, in product news, Tinybird helps you access your data quickly, Adobe won’t let you cancel easily, people are still planning on leaving their jobs, and Apple is running afoul of the EU.

21+ Inspiring Product-Led Growth Examples to Supercharge Your Strategy. Calendly, Zoom, Slack, and Dropbox are all incredible product-led companies that seem to be highlighted in every product-led growth (PLG) example. But what characteristics make them worth looking at? After signing up with more than 50 product-led growth companies, Gina Allman, Program Manager at ProductLed, found the features they all have in common.

Are you really product-led? Everyone’s talking about “product-led” these days, from product managers to company bosses. However, implementing a successful product-led strategy goes beyond simply using the product internally. Ekta Mishra explores how various departments within a company can collaborate to leverage the product as a core driver of growth and user acquisition. By outlining specific actions for each functional area, we will demonstrate a practical roadmap for organizations to transition towards a truly product-led approach.

Can Every Sales-Driven Company be Transformed to Being Product-Led? Jason Knight was chatting to Rich Shnieder on his Slack community recently and he posed this simple-looking question: “Do you believe that every sales-driven organization can be transformed to being product-led, or are some businesses just always destined to be sales-driven?” Jason’s first answer was “No!” - but then he had some follow-ups.

Product-Led - A deep dive. Mike Belsito of Product Collective goes deep on detailing the ins and outs of what it means to be Product Led -- highlighting the work of Wes Bush, Blake Bartlett, and others -- and going through case studies that include companies like Dropbox, Calendly, Slack and more.

The End User Era Product Collective's latest YouTube video dissects the End User Era -- the era when software decisions are made from the ground up, rather than the top-down.

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PRICES INCREASE IN

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We're just 87 days from INDUSTRY: The Product Conference, and pricing increases on July 1st.

You can now check out the near-complete agenda, which covers topics ranging from Artificial Intelligence's impact on the Product Manager's role to developing product strategies and roadmaps. Plus, we'll have the "Godfather of Jobs to be Done," Bob Moesta, conducting a live JTBD interview on stage—which is pretty rare and a great way for everyone to learn. You won't want to miss that.

We have even bigger discounts for teams. Hit reply if you need that code or have any other questions!

Do What Matters Most — A Conversation about Prioritization

Wednesday, July 3rd @ 01:00 PM EST

Join us for an enlightening virtual fireside chat with Rob Shallenberger, author of Do What Matters Most: Lead with a Vision, Manager with a Plan, and Prioritize your Time. For Product Managers and Product Leaders, prioritization is always a clear challenge. In this discussion, we'll explore the three pivotal habits that promise to revolutionize your approach to work and life. You'll discover how to minimize distractions, amplify your accomplishments, and carve out time for what truly matters.

Whether you're looking to reignite your passion, boost productivity, or lead with a renewed sense of direction, this session promises to be a game-changer for Product Managers and Product Leaders who strive to accomplish more than they ever have before with less stress and anxiety. Plus, you'll have a chance to ask questions of your own as well!

Resources and news curated by Kent J. McDonald.