If you want to become a runner - you join a running group

If you want to become a better public speaker - you join a public speaking group

If you want to learn a complex subject - you join a study group

And...

If you want to become a better entrepreneur - you join a mastermind group!

I've been running masterminds for indie hackers for more than 2 years now -

100+ people have taken part in them - they've launched their first business, made their first dollar online, reached $1000 MRR and even sold their business for life changing sums of money.

The value that you get out of a mastermind is incredible!

That's why members keep coming back and join new groups every time I start them.

I'm starting 2 new groups next week.

• First one is for SaaS founders doing $5K+ MRR - this is free to join, but invite only - read this tweet for more details.
• Second one is for SaaS founders who are early in their journey - $0 to $5K MRR - This is paid, and for maximum 6 people only.

Charging money ensures that only serious members join the group + they have some skin in the game -

So they actually apply the lessons that they learn during the sessions.

I've seen too many groups go to waste because of the noise or indifference of free members.

That's why I say you should only join if you're serious about growing your business. But if you're not sure yet, and just "exploring" stuff right now, then you should avoid it.

Check out the website for past members experiences + details of how the mastermind group works and what you can expect -

​Indie Masterminds​

Important info -

• Last date to register - 14th July
• Mastermind Kickoff - 16th July
• Mastermind End - 17th September
• 6 slots only

Feel free to reach out if you have any questions.

Now, onto today's story about Liinks.

Liinks is a simple “Link in Bio” tool doing $22K monthly recurring revenue.

• No funding
• Solo founder
• Built as a side project

Top lesson from it’s success?

• You don’t need a novel idea.
• You just need to build something people want 🤷‍♂️

When I tweeted this out the other day, everyone was confused what’s their moat?

How is he able to stand out in a crowded market? With giants such as Linktree in the game.

I tried to dig deep and did some research. Here’s what I found -

• Users love the design and customization that Liinks offers.
• They like that it’s much cheaper than the major competitors
• Standard advice people give is - “charge more”, but you look at situations like this and realize that charging less can also be a competitive advantage.
• Most of Liinks users come from Instagram, and it has built some cool features just for IG users. Makes it very niche only for that audience.

Especially love the “Auto add links in instagram posts” feature.

I haven’t seen any other link in bio tool offer this feature. Basically, if you mention a URL in your IG post caption, it will get automatically posted on your Liinks profile.

This is how they explain it on their website -

This is genius!

It might seem trivial for non IG users, but for IG influencers, this is such a life saver.

This makes your link in bio page so dynamic. Normally, your page would be a static list of links.

But when you start to pull in links from IG captions, the link in bio page can become a dynamic feed of it’s own.

I’m sure their power users would love this feature.

Next, when Liinks reached $1000 MRR, it’s founder Charlie Clark wrote a post on Indie Hackers.

This is the highlight for me from that post -

(source)

As an indie hacker, the best way to stand out from the big players is by building relationships with your customers.

That’s something the big players can’t replicate!

3 things stood out when I read 29 user reviews of Liinks on the comparison website SaaSworthy -

• People loved the design and customization.
• They appreciated the connection and care.
• AND they liked that the price was affordable compared to LinkTree

This review stands out -

(source)

Last month Liinks hit $20K MRR, with 4200 subscribers. Liinks founder Charlie wrote a thread with his top takeaways. It’s worth a read.​

Check out Liinks homepage, and make sure you follow Charlie on Twitter.​

Hope you found this useful.

Here's a web version of this post to bookmark and share.

Cheers 🙌

From the vault -

3 random post from the Superframeworks archives -

• ​$8K MRR - 1 Founder - 0 employees - $0 marketing spend​
• ​$32K MRR - Simple Analytics tool ​
• ​Why sell to “higher-ups”?​

🔗 Super Links

Useful links you don’t want to miss -

• ​Watch me build a D2C quiz funnel using AI + Typeform in < 20 mins​
• ​All SaaS marketing knowledge, summarised - Desmond
• ​From Idea to Revenue in 13 steps - John Rush
• ​Todoist has made more than $100 million in total revenue, fully bootstrapped - Amir Salihefendić
• ​Validation strategy I'm planning for a new AI SaaS - me

Last week's top link -

• ​If you have no idea what startup to build and how to grow it, do this - John Rush

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community of for yoru big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!

We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​

Thanks,

Ayush 🙏