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It’s 🚫 🦶 🐝 Don’t Step on a Bee Day, Reader! Your foot thanks you and the bees thank you.

In today’s edition:

• 🧪 Today's Tip of the Day is for YouTube

• 🦸‍♀️ 3 advanced tips for getting reliable results from AI

• TikTok Shop launches £1 Million Club for businesses

• X expands Grok integration

• 📣 Additional industry news from Facebook, X, and more

Are you new to YouTube? Wondering how to find out what types of video will work best for marketing your business, products, or service?

If your channel is new, you won't have any data of your own to look at. Spend time looking at channels from 8–10 of your competitors to learn what's working for them. Note the trends in topics, formats, and thumbnails.

YouTube Content Testing Format

Once you've identified the patterns and elements that make content successful in your niche, create a set of 7 test videos that incorporate the title and thumbnail patterns, content topics, and formats that have proven to perform well with your target audience.

Create:

• 2 keyword-based videos

• 4 videos using a specific format or title structure that top-performing creator channels repeatedly use

• 1 storytelling video

By strategically testing a variety of content styles and formats, you increase the likelihood of having 1–2 breakout videos that outperform your typical average. These successful videos will provide valuable insights into what resonates with your audience so you can double down on what works!

Today's advice is provided with insights from Liz Germain, a featured guest on the Social Media Marketing Podcast.

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3 Tips to Get High-Quality AI-Written Content

When working with AI, it's crucial to be very clear and specific with your instructions. Once your base prompts are in order, you can further guide your AI writing assistant to get exactly what you need.

Supply Context

This might include details about your business, target audience, or personal preferences. For example:

I'm a solopreneur and content creator on X. My content focuses on productivity hacks and time management techniques for freelancers and small business owners. My audience consists primarily of millennials and Gen Z professionals who are looking to optimize their work processes and achieve better work-life balance. My writing style is typically informal and engaging, focusing on actionable advice and real-world examples. I often use humor and pop culture references to make complex topics more accessible.

Save these contextual cues in ChatGPTs Custom Instruction feature or a notepad so you can easily add them to your prompts when needed. 

Use Templates

A template gives your AI assistant the structure you want it to follow, almost line by line. This helps ensure you get consistent, high-quality results each time.

To create a template, you can ask the AI to analyze a piece of content you like and turn it into a general format. For example:

Analyze the structure of this blog post and create a general template that can be used for similar posts on different topics. Identify key elements like the opening hook, main points, transitions, and conclusion. For each element, provide a brief description of its purpose and how it contributes to the overall effectiveness of the post.

You can then use this template repeatedly, plugging in different topics as needed. A detailed template might look like this:

1. Opening Hook: Start with a surprising statistic, provocative question, or brief anecdote related to the topic (2–3 sentences)

2. Introduction: Briefly explain the importance of the topic and what readers will gain from the post (1 paragraph)

3. Main Point 1: Present the first key idea, including:

   a. Clear explanation of the concept (2–3 sentences)

   b. Real-world example or case study (1–2 sentences)

   c. Actionable tip for implementing this idea (1–2 sentences)

4. Main Point 2: Follow the same structure as Main Point 1

5. Main Point 3: Follow the same structure as Main Point 1

6. Potential Challenges: Address 1–2 common obstacles readers might face when implementing these ideas (1 paragraph)

7. Solutions: Provide practical solutions or workarounds for the challenges mentioned (1 paragraph)

8. Conclusion: Summarize the main points and reinforce the benefits of implementing these ideas (1 paragraph)

9. Call to Action: Encourage readers to take a specific next step, such as trying one of the techniques or sharing their own experiences (1–2 sentences)

Provide Examples of Good and Bad Content

This helps the AI understand your expectations more clearly and learn what you're looking for and what to avoid. To enter examples, you can copy and paste or upload PDFs and other documents to your AI assistant.

Here are two examples of effective email newsletters:

Example 1: [Insert or upload full text of a well-crafted newsletter]

Example 2: [Insert or upload full text of another well-crafted newsletter]

Notice the following elements in these examples:

• Conversational, friendly tone

• Short paragraphs (2–3 sentences each)

• Use of subheadings to break up content

• Inclusion of personal anecdotes

• Clear call to action at the end

Now, here's an example of a poor newsletter:

[Insert or upload full text of a poorly crafted newsletter]

Notice these issues with the poor example:

Overly formal tone

Long, dense paragraphs

Lack of personal connection

No clear structure or subheadings

Vague or missing call to action

When you write my newsletter, please emulate the style and structure of the good examples and avoid the mistakes in the poor example. Additionally, incorporate my brand voice as described in the context I provided earlier.

Today's advice is provided with insights from Moritz Kremb, a featured guest on the AI Explored podcast.

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🗞 Facebook Tests ‘Clear Mode’: Facebook is testing “Clear Mode” for both videos and Reels posted on the platform, which will hide all video controls and action buttons. The feature can be enabled by tapping on a video/Reel. Source: Radu Oncescu via Threads

🗞 TikTok Launches ‘£1 Million Club’: TikTok Shop has launched the "£1 Million Club" to help businesses reach £1 million in revenue on the platform. The program offers new merchants benefits, including 90 days of commission-free sales, no-cost fulfillment services, priority support, and marketing assistance. The initiative runs through September 30 and is open to all business sizes. Source: TikTok

🗞 No-Cost Trials for X Premium: X is considering offering no-cost trials for its Premium subscription service. Source: Social Media Today

🗞 X Expands Grok Integration: X is expanding the integration of its AI chatbot Grok within the platform. New features in development include a profile analysis option, word-specific context in posts, and a separate Grok window that users could keep active while using the app. While launch dates are unconfirmed, these features are expected to roll out soon. Source: Social Media Today

🗞 YouTube Tests New Shorts Feature: YouTube is experimenting with a Shorts feature that makes it easier for creators to start and participate in creation Trends. If you’re a creator in the experiment, you’ll see an “Add yours” sticker available in the Sticker Picker. Creators watching your Short can add their own take on your prompt. This experiment is rolling out to mobile to a small number of creators worldwide. Source: YouTube

Did You Know?

Cork comes from the bark of the cork oak tree, Quercus suber.