Morning Brew - ☕ Perpetually online

How sports teams keep posting through the offseason.
July 15, 2024

Marketing Brew

Trade Coffee

It’s Monday. Ins: funny Slack statuses, bringing homemade banana bread into work, and decorating your desk. Outs: leaving mugs in the office sink, standing desks, and GATEKEEPING your favorite newsletters. Scroll to the bottom of today’s newsletter to share Marketing Brew with your teammates (check your current referral count) and earn free Morning Brew swag today!

In today’s edition:

—Alyssa Meyers, Ryan Barwick

SOCIAL

Always on

a collage of posts from a basketball net, soccer ball, etc. as social posts around a person holding a mobile phone Anna Kim

For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama when their favorite teams are in season.

But team social media managers still have to feed the content machine during the dreaded offseason.

“I want to make sure that the Liberty is at the forefront; that you’re not going to forget about us,” Charlie DeSadier, social media coordinator for the New York Liberty, told Marketing Brew. “We’re still going to give you that grade-A content that we’re going to give you in the regular season.”

Without consistent access to players and in-game action, that job gets a little harder, and many team social media managers have to contend with declines in engagement. Still, they’ve figured out ways to keep their teams’ pages populated, even without the action of the season.

Read more here.—AM

   

PRESENTED BY TRADE COFFEE

Stay cool this summer

Trade Coffee

Beat the heat with cold coffee, ready when you are.

Trade is America’s No. 1 coffee subscription, partnering with the country’s top specialty roasters so you can experience all their best coffees in one plan.

Trade’s new subscription sends you a rotating assortment of the best coffees to serve over ice. It’s perfect for iced coffee and cold brew lovers—buy now and save 30% on your first order.

STREAMING

Screen time

a faucet with tubes coming out of it connected to a TV screen Francis Scialabba

A potential solution to tracking and measuring users on the open web is coming for the small screen.

ID5, an alternative ID tool that provides publishers and marketers with a way to track users without the use of cookies, is pitching itself to streamers, broadcasters, and CTV platforms, CEO Mathieu Roche told Marketing Brew. The company, Roche said, is holding conversations with device makers like Samsung, LG, and Roku, channel providers like DirecTV, and media giants like Warner Bros. Discovery and Paramount.

The move, which comes after the company raised $20 million in April, is ID5’s biggest push into the fragmented CTV ecosystem, and comes as interest in alternative IDs continues to grow.

ID5 is currently one of the largest on the open web, deployed across nearly 86,300 websites, according to the ad tech analytics platform Sincera. It touts integrations with ad-tech companies like Magnite and The Trade Desk, as well as with publishers like CNN, News Corp, and Discovery. ID5, which was founded in 2017, claims that its ID is present in almost half of all online ad transactions.

Roche said ID5’s scale and its current partnerships will help it make inroads in the streaming business.

“We know how to solve the problem on the web. We have a massive footprint,” he said. “The next kind of area where we want to innovate…is really TV, because TV is facing some of the same problems that the web has been facing.”

Continue reading here.—RB

   

SUPER BOWL

Any given sundae

Häagen-Dazs Kevin C. Cox/Getty Images

Trade your sunburn for buffalo sauce—or maybe just some sprinkles. Ice-cream brand Häagen-Dazs will appear in next year’s Super Bowl for the first time, it announced this week.

The brand is the second to confirm its Super Bowl buy, following the shoe brand Skechers, which announced its media buy in May.

While it’ll be Häagen-Dazs’s first time in the big game, parent company Dreyer’s Grand Ice Cream ran a spot for its Drumstick brand in this year’s Super Bowl. The success of the Drumstick Super Bowl ad helped influence Häagen-Dazs’s move to get into the game, Rachel Jaiven, marketing director for Häagen-Dazs, told Marketing Brew.

Play ball: In recent years, Häagen-Dazs has doubled down on live sports, purchasing ads during NBA games, the NHL playoffs, the NFL Draft, and MLB games, Jaiven said.

“It’s must-watch TV these days, and that’s where we want to be,” she said.

Jaiven declined to say how much time the brand purchased, when specifically the ad will run during the game, or which Häagen-Dazs products might be highlighted. It will, however, run as a continuation of the brand’s long-running “That’s Dazs” campaign.

Read more here.—RB

   

FRENCH PRESS

French Press Morning Brew

There are a lot of bad marketing tips out there. These aren’t those.

All together now: A rundown of community management tips and trends.

It takes a village: Where to start when starting a brand ambassador program.

Next gen: An American Express exec shared the ways the brand is working to capture the attention of Gen Z.

Bossy: Learn how Magnolia Bakery CEO Bobbie Lloyd grew its brand into a banana pudding empire.

Attend: Come for the headline speakers, stay for the networking, and leave with marketing insights. See you in NY!

WEBINAR

Santa’s new helper

Morning Brew Event Promo

It’s beginning to look a lot like—kidding, kidding. The holiday shopping season is still pretty far off. But with AI making strides in so many industries and spaces, what could it mean for BFCM? Will it change how brands engage with consumers? Wunderkind’s webinar will dive into the pertinent deets.

Save your seat.

IN AND OUT

football play illustrations on billboards on buildings Francis Scialabba

Executive moves across the industry.

  • Olaplex hired Katie Gohman, who previously led marketing at Marc Jacobs, as CMO.
  • CreatorIQ, an influencer marketing software firm, tapped Chris Harrington, an alum of Adobe and Omniture, to serve as CEO.
  • Weber Shandwick Collective announced that Susan Howe, the president of the agency, will become CEO when current CEO Gail Heimann retires in November.

SHARE THE BREW

Share Marketing Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
marketingbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

FW: 🎄 All I Want for Christmas (in July) is Insights!

Monday, July 15, 2024

Join us virtually on 7/16. Hi there, AI is everywhere, and the busiest shopping season (Black Friday + Cyber Monday) likely won't be excluded from its reach. Join us tomorrow to hear how impactful

☕ I got a text!

Monday, July 15, 2024

A Q&A with Attentive CEO Amit Jhawar. July 15, 2024 Tech Brew PRESENTED BY BetterCloud It's Monday. If you're a longtime subscriber of Tech Brew, you know that reading our newsletter is

☕ Precarious moment

Monday, July 15, 2024

Many questions, few answers after assassination attempt... July 15, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Miso Robotics Good morning. Today we're covering the assassination

☕ Is AI a bubble?

Sunday, July 14, 2024

Goldman Sachs just stirred the pot... Presented by Boka July 14, 2024 | View Online | Sign Up | Shop A rare instance of flowers blooming in the Atacama Desert. Patricio Lopez Castillo/AFP via Getty

☕️ Big breach

Saturday, July 13, 2024

Data on ~110 million AT&T users got hacked... July 13, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Pendulum Good morning. SpongeBob SquarePants and Patrick Star are hosting

You Might Also Like

AI chatbots keep failing every accuracy test thrown at them

Wednesday, March 12, 2025

PLUS: Why Substack's new subscriber milestone is so significant ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Everything We’ve Written About That’s on Sale at Nordstrom

Wednesday, March 12, 2025

Plus: Actually cute plus-size maternity clothes. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

What A Day: Bad Car-ma

Tuesday, March 11, 2025

Elon Musk's politics are sparking a major Tesla backlash, ironically thanks to Trump. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Rohingya refugees just lost half of their food aid. Now what?

Tuesday, March 11, 2025

An interview with Free Rohingya Coalition what happened last week in Asia, Africa and the Americas Hey, this is Sham Jaff, a freelance journalist focused on Asia, Africa and the Americas and your very

Shayne Coplan’s Big Bet Is Paying Off

Tuesday, March 11, 2025

March 11, 2025 THE MONEY GAME Shayne Coplan's Big Bet Is Paying Off By Jen Wieczner Photo: Dina Litovsky At 6 am on Wednesday, November 13, eight FBI agents in black windbreakers burst through the

We need your input.

Tuesday, March 11, 2025

Share your insights & receive a 70% off forever. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

We Talkin’ About Practice?

Tuesday, March 11, 2025

Nobody Told Me There'd Be Days Like These ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Seattle startup takes eco-friendly aim at recycling clothing 

Tuesday, March 11, 2025

Read AI rolls out enterprise search tool | Hard time for hardware ADVERTISEMENT GeekWire SPONSOR MESSAGE: A limited number of table sponsorships are available at the 2025 GeekWire Awards: Secure your

☕ The beauty of it all

Tuesday, March 11, 2025

A conversation with Ulta Beauty's CMO. March 11, 2025 View Online | Sign Up Marketing Brew Presented By Iterable It's Tuesday. Count Kathy Hochul as an ad buyer. The governor of New York is

🤔 What’s in your wallet? A scam.

Tuesday, March 11, 2025

Plus, a new streaming deal is the latest gift to Trump from the billionaire CEO and his company — which profits off government contracts. Forward this email to others so they can sign up 🔥 Today on