STEFANO BOSCUTTI - La Compagnie des Autres

It’s not your usual advertising agency.

It’s not filled with your bright young things, your momentary dreamers. Your digital hipsters and social media mavens. Your performance marketers with Nazi haircuts and overgrown beards. Your wily t-shirts and programmatic ad buys.

La Compagnie des Autres specialises in broad, public advertising that culturally imprints brands far and wide. Billboards, television commercials, public event advertising. Broadcasting publicly in front of large audiences.

It’s the opposite of targeted advertising. La Compagnie des Autres eschews direct marketing and online advertising because it’s too limited, too fractured, too ineffective.

La Compagnie des Autres produces large-scale advertising built on the groundbreaking work of media philosophers like René Girard, Michel Serres, Michel Foucault, Jean Baudrillard.

Unlike other advertising agencies, La Compagnie des Autres believes the principal role of advertising is to generate objective - rather than subjective - desire. To position and imprint a brand in culture so its consumption becomes mimetic. So its consumption telegraphs social values and social standing.

La Compagnie des Autres works best with social brands that are consumed in the company of others. Soda, beer, computers, alcohol, cannabis, fashion, sport, cars, airlines, food, coffee, phones, shows, movies, music - social products that imbue and impart cultural signals.