Morning Brew - ☕ Ford on ICE

Ford pivots away from EVs in Canada.
July 24, 2024

Tech Brew

Myndlift

It’s Wednesday. More evidence of growing pains in the EV transition have appeared in Canada: Ford said last week it plans to stick to ICE vehicles at an Ontario plant that was previously set to produce an electric three-row SUV. Tech Brew’s Jordyn Grzelewski has the details.

In today’s edition:

Jordyn Grzelewski, Kelcee Griffis, Annie Saunders

FUTURE OF TRAVEL

Let’s pivot

A Ford F-250 truck at a work site. Ford

In the latest sign of the EV market’s growing pains, Ford last week announced it would double down on production of “one of its most popular and profitable” ICE vehicles at a plant that had been poised to assemble EVs.

The automaker said that it would bring production of F-Series Super Duty trucks to a third plant in North America in 2026: Oakville Assembly Complex in Ontario, where Ford had planned to build an electric three-row SUV. The change comes after the automaker said in April that it would delay the launch of that EV from 2025 to 2027 because of market conditions.

“Super Duty is a vital tool for businesses and people around the world and, even with our Kentucky Truck Plant and Ohio Assembly Plant running flat out, we can’t meet the demand,” Ford CEO Jim Farley said in a statement.

“At the same time,” he added, “we look forward to introducing three-row electric utility vehicles, leveraging our experience in three-row utility vehicles and our learnings as America’s No. 2 electric vehicle brand to deliver fantastic, profitable vehicles.”

The latest announcement, which comes with a $3 billion investment across multiple plants to support Super Duty production, secures Oakville’s near-term future amid uncertainty about the pace of EV adoption.

Keep reading here.—JG

   

PRESENTED BY MYNDLIFT

Neuroscience-based, personalized brain training

Myndlift

Meet Myndlift: the neuroscience-based brain mapping and training system, bringing decades of clinical biofeedback into the home for improved focus, reduced anxiety, better sleep, and more.

Before Myndlift, the only way to train the brain using biofeedback was in specialized clinics hooked up to a complex web of electrodes, and it took dozens of visits and cost thousands of dollars. Plus, Myndlift offers a 30-day money-back guarantee that starts with the first Neuro Coach consultation.

Check it out today.

FUTURE OF TRAVEL

Time to recharge

A Rivian vehicle parked at the outpost Rivian

Just because you’re unplugging doesn’t mean your car has to.

That’ll soon be the case at Yosemite National Park, where EV startup Rivian on Saturday will open what it’s billing as a “first-of-its-kind Charging Outpost that will electrify the east and west entrances” of the California park.

In a news release, Rivian noted that Yosemite—home to iconic giant sequoia trees—attracts upward of 4.5 million visitors each year, and Groveland, California, sees an average of 3.1 million vehicles annually.

“Yosemite National Park represents the best of American adventure. It’s one of the most beautiful, natural, and important parks on Earth,” Paul Frey, Rivian’s VP of propulsion, charging, and adventure products, told Tech Brew via email. Rivian envisions the outpost as “the rest stop of the future,” he added.

To that end, the site will feature “amenities, education on EV charging basics, and comfort to those voyaging,” according to Rivian, as well as serving as a collection place for recyclables. The building will have net-zero energy usage thanks to a donation from a solar company.

Keep reading here.—JG

   

CONNECTIVITY

On high alert

Photo illustration of smartphone user Qi Yang/Getty Images

Feeling anxious about online safety? A new survey from HR tech platform Checkr indicates it’s a common malady.

Nearly three-quarters of Americans report they’re “extremely or moderately concerned about the safety and privacy of their online data.” Among the groups surveyed, Gen Xers and millennials—roughly 28- to 59-year-olds—were the most likely to express alarm.

With massive data breaches like the recently reported AT&T metadata leak, workplace policies that closely monitor employees’ online activities, and companies that widely collect and commercialize our data, it’s not hard to see why.

In its poll of 3,000 employed Americans spanning four generations, Checkr found that apprehension about workplace monitoring and privacy were particularly pervasive. According to the survey results, 84% of respondents expressed “a level of concern about the safety and privacy of the data they provide online in the workplace.”

Keep reading here.—KG

   

TOGETHER WITH TRADE COFFEE

Trade Coffee

Beat the heat with cold coffee, ready when you are. Trade is America’s No. 1 coffee subscription, partnering with the country’s top specialty roasters so you can experience all their best coffees in one plan.

Trade's new subscription sends you a rotating assortment of the best coffees to serve over ice. It's perfect for iced coffee and cold brew lovers—order now and save 30% on your first order.

BITS AND BYTES

Stat: 49%. That’s the percentage of video game developers who said their workplaces use generative AI, Wired reported in a story about layoffs in the industry, citing a survey from the Game Developers Conference.

Quote: “Although all wealthy people and corporations should support a universal basic income, the tech industry has special responsibilities…They’re using our data to create their products and haven’t paid us back. And they’re the ones saying they’ll disrupt the economy and put people out of work.”—Karl Widerquist, a philosophy professor at Georgetown University in Qatar, to the New York Times in a story about Silicon Valley’s support for efforts that would guarantee income

Read: A week of nonstop breaking political news stumps AI chatbots (the Washington Post)

Exclusive financial conversations: Listen now to MoneyWise with Sam Parr, featuring interviews with successful entrepreneurs about spending habits, burn rates, portfolios, and more.

JOBS

Stop waiting for your dream job to find you. CollabWORK puts you in front of the right opportunities in the online spaces you frequent. Get discovered by top companies and take control of your career path.

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
emergingtechbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕️ Getting juicy

Wednesday, July 24, 2024

Your iPhone could soon fold in half... July 24, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Lift Aircraft Good morning. The mayor of Saint-Denis, France, revealed who will be carrying

☕ License to shill

Tuesday, July 23, 2024

Inside Prime Video's consumer products licensing play. July 23, 2024 Marketing Brew PRESENTED BY Impact.com It's Tuesday. TNT Sports is going head-to-head with Amazon and the NBA. The network

☕ Retractor supply

Tuesday, July 23, 2024

Reaction to Tractor Supply's pullback from DE&I. July 23, 2024 Retail Brew PRESENTED BY Impact.com It's Tuesday. Is finding new customers tougher than snagging Taylor Swift tickets? Welcome

☕️ Free cash

Tuesday, July 23, 2024

How Sam Altman's universal basic income experiment went... July 23, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY LMNT Good morning. Something to ponder: This is the first

FW: 💄 Elevate Your Brand with ILIA: E-commerce Secrets Revealed!

Monday, July 22, 2024

Join us virtually on 7/24. Hi there, Still working on scoring those Taylor Swift tickets? Finding new customers shouldn't be just a "Cruel Summer." Join us this Wednesday, July 24th to

You Might Also Like

Biden Cuts Death Sentences, Asteroid Near Miss, and a Fireworks Bust

Tuesday, December 24, 2024

President Joe Biden commuted the sentences of 37 federal death row inmates, reducing their punishment to life imprisonment without parole. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Numlock News: December 24, 2024 • Tortillas, Elves, Canoes

Tuesday, December 24, 2024

By Walt Hickey ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Why Worry About Incorrigible Claude?

Tuesday, December 24, 2024

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

SvarDOS: DR-DOS is reborn as an open source operating system [Tue Dec 24 2024]

Tuesday, December 24, 2024

Hi The Register Subscriber | Log in The Register Daily Headlines 24 December 2024 SvarDOS: DR-DOS reborn SvarDOS: DR-DOS is reborn as an open source operating system A #DOScember surprise: fits on a

The Best Subscription Boxes (That Make Great Last-Minute Gifts)

Tuesday, December 24, 2024

Plus: Actually thoughtful gift cards. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. December 23,

Get Thinkie and save $50, plus free shipping!

Monday, December 23, 2024

Train your brain -- the science is in the sensor. GeekWire is pleased to present this special sponsored message to our Pacific NW readers. Train your brain -- the science is in the sensor. Use discount

Truly special Champagne flutes 

Monday, December 23, 2024

For New Year's toasting View in browser Ad The Recommendation December 23, 2024 Ad Clink! Ring in the new year in style. Two green Estelle Colored Glass Champagne Flutes standing next to each other

Nordstrom going private in $6.25B deal | How to monetize AI agents

Monday, December 23, 2024

Early Microsoft leaders behind new Seattle-area AI startup ADVERTISEMENT GeekWire SPONSOR MESSAGE: GeekWire's special series marks Microsoft's 50th anniversary by looking at what's next for

Chime makes any day payday with this feature

Monday, December 23, 2024

MyPay is becoming one of the neobank's most loved benefits. Advertiser content from Chime Chime members get paid when they say Chime is changing the EWA (early wage access) game with MyPay, which

Head into the new year with Friends of the Pod by your side

Monday, December 23, 2024

Claim 25% off by the end of the year ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏