Morning Brew - ☕ From Mars

A convo with Mars’s chief brand officer.
August 05, 2024

Retail Brew

It’s Monday, and we just learned that McDonald’s is currently rolling out a new hamburger, The Big Arch, with two beef patties that add up to nearly a pound of beef (14 ounces). It’s currently being sold in Portugal and Germany, which begs two questions: When will it come to the US? And how many miles do we have to run to burn 1,025 calories?

In today’s edition:

—Erin Cabrey, Alex Vuocolo

MARKETING

Shoot for the Mars

Mars Snickers candy bar Nurphoto/Getty Images

As century-old CPG giant Mars works to maintain its dominance in the shopping carts of today’s consumers, it’s found that what’s old can be new again—with a little help.

Mars was created in 1911, and bought the Wm. Wrigley Jr. Company, founded in 1891, for $23 billion in 2008. The company now encompasses candy brands like M&Ms, Snickers, Twix, and Skittles, as well as chewing gum brands like Orbit, Extra, and Eclipse. Mars’s strength comes largely from those household brand names, its chief brand officer, Rankin Carroll, told Retail Brew; however, when it comes to marketing to consumers, the company has had to “change almost every aspect of how we work.”

Carroll joined Mars in 2002, eventually rising in the ranks to hold positions including president of its global candy and chocolate business units, before eventually overseeing its global branding and content starting in 2020. During this time, the company has worked to keep up with changing technology to keep these iconic brands relevant.

“Transformation is never going to stop,” he said. “That’s the conclusion we’ve come to in the last 10 years, probably, is that the pace of innovation is endless, and it’s only going to accelerate.”

Keep reading here.—EC

   

FROM THE CREW

The financial podcast you’ve been looking for

The Crew

You’re crushing it at work, but can you say the same for your finances? This weekly podcast from Katie Gatti Tassin breaks down topics relevant to millennial and Gen Z money, like the rent vs. buy equation, the perfect save rate, and the most rewarding luxuries worth splurging on.

And, yes, she covers how to invest, set up a 401(k), and retire early, too.

See why this illuminating podcast has 7m+ downloads. Tune in now.

OPERATIONS

People watching

Five Below Jetcityimage/Getty Images

Lots of retail executives used July as a time to say goodbye to their current roles—chiefs at Burberry, Tom Ford, Joann, and Saks stepped away. Here are the most notable moves to know about:

  • Burberry CEO Jonathan Akeroyd exited his role, and Joshua Schulman, former CEO of Michael Kors, Coach, and Jimmy Choo, assumed the chief executive spot by.
  • After stepping down as CEO of Five Below after about 10 years at the retailer, Joel Anderson was named chief executive at Petco, following the departure of Ron Coughlin four months ago.
  • Tom Ford creative director Peter Hawkings, the successor of designer Tom Ford, abruptly stepped away after taking on the role just last year.
  • Shiseido chairman and CEO Masahiko Uotani will retire at the end of the year, the company announced; president and COO Kentaro Fujiwara will replace him on January 1.

Keep reading here.—EC

   

STORES

Getting personal

shopping data Mihailomilovanovic/Getty Images

In case you thought the summer sales season had run its course, Lowe’s is tossing in a “Closeout” sales event for good measure. Running through Wednesday, the home improvement retailer is offering 60% off items ranging from patio furniture to kitchen appliances. As Retail Brew reported last month, the summer is becoming a hotbed of sales events as retailers compete with Amazon Prime Day.

In earnings: It’s a relatively quiet week, earnings-wise, but there are still a handful of potentially interesting calls on the docket. Simon Property Group is reporting today, and the mall operator usually offers some insights on the state of brick-and-mortar retail and consumer behavior overall. The next big retailer reporting is CVS on Wednesday, which should provide an update on its ongoing expansion into primary healthcare—even as rivals like Walgreens pull back.

Keep reading here.—AV

   

TOGETHER WITH WALMART CONNECT

Walmart Connect

Someone has to say it. It’s August, marketers, and that means back-to-school season isn’t far away. This free report from Walmart Connect has exclusive insights into their customer behavior. You’ll find tips on how to price and promote products to help boost your sales and inform your strategy. Get the guide.

SWAPPING SKUS

Today’s top retail reads.

Walgreens new deal: Walgreens will sell a $1.1 billion slice of its stake in drug distributor Cencora. (the Associated Press)

Table stakes: How furniture retail stores like Wayfair are hurt by the slow housing market. (Marketplace)

You vend me: Pasta salads and cupcakes: how vending machines are spreading their wings. (the Wall Street Journal)

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