Morning Brew - ☕ From Mars

A convo with Mars’s chief brand officer.
August 05, 2024

Retail Brew

It’s Monday, and we just learned that McDonald’s is currently rolling out a new hamburger, The Big Arch, with two beef patties that add up to nearly a pound of beef (14 ounces). It’s currently being sold in Portugal and Germany, which begs two questions: When will it come to the US? And how many miles do we have to run to burn 1,025 calories?

In today’s edition:

—Erin Cabrey, Alex Vuocolo

MARKETING

Shoot for the Mars

Mars Snickers candy bar Nurphoto/Getty Images

As century-old CPG giant Mars works to maintain its dominance in the shopping carts of today’s consumers, it’s found that what’s old can be new again—with a little help.

Mars was created in 1911, and bought the Wm. Wrigley Jr. Company, founded in 1891, for $23 billion in 2008. The company now encompasses candy brands like M&Ms, Snickers, Twix, and Skittles, as well as chewing gum brands like Orbit, Extra, and Eclipse. Mars’s strength comes largely from those household brand names, its chief brand officer, Rankin Carroll, told Retail Brew; however, when it comes to marketing to consumers, the company has had to “change almost every aspect of how we work.”

Carroll joined Mars in 2002, eventually rising in the ranks to hold positions including president of its global candy and chocolate business units, before eventually overseeing its global branding and content starting in 2020. During this time, the company has worked to keep up with changing technology to keep these iconic brands relevant.

“Transformation is never going to stop,” he said. “That’s the conclusion we’ve come to in the last 10 years, probably, is that the pace of innovation is endless, and it’s only going to accelerate.”

Keep reading here.—EC

   

FROM THE CREW

The financial podcast you’ve been looking for

The Crew

You’re crushing it at work, but can you say the same for your finances? This weekly podcast from Katie Gatti Tassin breaks down topics relevant to millennial and Gen Z money, like the rent vs. buy equation, the perfect save rate, and the most rewarding luxuries worth splurging on.

And, yes, she covers how to invest, set up a 401(k), and retire early, too.

See why this illuminating podcast has 7m+ downloads. Tune in now.

OPERATIONS

People watching

Five Below Jetcityimage/Getty Images

Lots of retail executives used July as a time to say goodbye to their current roles—chiefs at Burberry, Tom Ford, Joann, and Saks stepped away. Here are the most notable moves to know about:

  • Burberry CEO Jonathan Akeroyd exited his role, and Joshua Schulman, former CEO of Michael Kors, Coach, and Jimmy Choo, assumed the chief executive spot by.
  • After stepping down as CEO of Five Below after about 10 years at the retailer, Joel Anderson was named chief executive at Petco, following the departure of Ron Coughlin four months ago.
  • Tom Ford creative director Peter Hawkings, the successor of designer Tom Ford, abruptly stepped away after taking on the role just last year.
  • Shiseido chairman and CEO Masahiko Uotani will retire at the end of the year, the company announced; president and COO Kentaro Fujiwara will replace him on January 1.

Keep reading here.—EC

   

STORES

Getting personal

shopping data Mihailomilovanovic/Getty Images

In case you thought the summer sales season had run its course, Lowe’s is tossing in a “Closeout” sales event for good measure. Running through Wednesday, the home improvement retailer is offering 60% off items ranging from patio furniture to kitchen appliances. As Retail Brew reported last month, the summer is becoming a hotbed of sales events as retailers compete with Amazon Prime Day.

In earnings: It’s a relatively quiet week, earnings-wise, but there are still a handful of potentially interesting calls on the docket. Simon Property Group is reporting today, and the mall operator usually offers some insights on the state of brick-and-mortar retail and consumer behavior overall. The next big retailer reporting is CVS on Wednesday, which should provide an update on its ongoing expansion into primary healthcare—even as rivals like Walgreens pull back.

Keep reading here.—AV

   

TOGETHER WITH WALMART CONNECT

Walmart Connect

Someone has to say it. It’s August, marketers, and that means back-to-school season isn’t far away. This free report from Walmart Connect has exclusive insights into their customer behavior. You’ll find tips on how to price and promote products to help boost your sales and inform your strategy. Get the guide.

SWAPPING SKUS

Today’s top retail reads.

Walgreens new deal: Walgreens will sell a $1.1 billion slice of its stake in drug distributor Cencora. (the Associated Press)

Table stakes: How furniture retail stores like Wayfair are hurt by the slow housing market. (Marketplace)

You vend me: Pasta salads and cupcakes: how vending machines are spreading their wings. (the Wall Street Journal)

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Essential molecules

Monday, August 5, 2024

Creating new proteins from scratch. August 05, 2024 Tech Brew It's Monday. Proteins! You can get tubs of 'em in powdered form to mix into your smoothies, or use AI to make brand-new ones.

☕ Small cars are back

Monday, August 5, 2024

The decline of an American tech giant... August 05, 2024 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Apple TV+ Good morning. You never know what your new hobby may ultimately lead to. In

☕ Paper beats The Rock

Sunday, August 4, 2024

The story behind spectacular Olympic venues... August 04, 2024 | View Online | Sign Up | Shop Victoria Valdivia/HansLucas/AFP via Getty Images BROWSING Classifieds banner image The wackiest headlines

☕️ Amazon unlocked

Saturday, August 3, 2024

New jobs data ratchets up pressure on the Fed... August 03, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Monogram Good morning. As rumors swirl about who VP Kamala Harris will pick as

☕ Inoffensive line

Friday, August 2, 2024

The NFL's apron collab with Hedley & Bennett. August 02, 2024 Retail Brew It's Friday, and while we don't get many celebrity pegs on our resale beat, we just learned that Tiffany

You Might Also Like

Beirut Attack, Insulin Prices, and America's Best Burgers

Saturday, September 21, 2024

Facts, without motives. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What A Day: Moo Deng for U.S. Senate

Friday, September 20, 2024

The adorable pygmy hippo has become something of an environmentalist icon. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Mark Robinson Has Been Hiding in Plain Sight

Friday, September 20, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer the system Mark Robinson Has Been Hiding in Plain Sight North Carolina's lieutenant

Friday Sales: Sandy Liang’s Favorite Slides and $50 Off Alex Mill

Friday, September 20, 2024

Plus moto boots and Parachute pillows. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. Photo-

Benefits and drawbacks of Amazon’s return to office | Microsoft revives nuclear reactor to power data centers

Friday, September 20, 2024

Group14 lands $200M to build battery materials factory | OfferUp expands to home services ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas:

The TikTok reality TV series invading the sidewalks of NYC

Friday, September 20, 2024

PLUS: Some of the best journalists on YouTube are former Vox employees. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

“At long last, here is a bra that doesn’t make me feel bad”

Friday, September 20, 2024

Plus, another bra we love is on sale View in browser The Recommendation “This 'ugly' bra is my ride-or-die” A person wearing a nude-colored bra. Photo: Soma It was sometime in the mid- to late-

☕ Force of another color

Friday, September 20, 2024

Pantone's “dualities palette.” September 20, 2024 Retail Brew Hello, and happy Friday, although perhaps a little less so for retiring Nike CEO John Donahoe. However, if Elliott Hill's return as

Your Book Review: The Ballad of the White Horse

Friday, September 20, 2024

Finalist #14 in the Book Review Contest ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Trump vs. Harris on the issues (Part 1).

Friday, September 20, 2024

First, the economy, immigration, health care, and abortion. Trump vs. Harris on the issues (Part 1). First, the economy, immigration, health care, and abortion. By Isaac Saul & 4 others • 20 Sept