The state of social media from a C-suite lens

Sprout Social President, Ryan Barretto, has conversations with C-suite executives and marketing leaders across brands and industries everyday.

Some are just beginning to manage social from native platforms, while others have management tools in place and still have trouble maximizing the power of social. Then there are those embracing social as a pivotal tool for growth, and a source of insights to inform their entire business strategy.

Ryan reveals what he’s learned about the state of social from talking to other executives—and why there is still so much room for brands to get more from their social efforts.