In the rapidly growing resale market, there’s a sort of boxers-or-briefs binary.

Some brands opt for a peer-to-peer model, like eBay, where resale sites bring sellers and buyers together, with sellers listing, photographing, and shipping the products.

Others opt for trade-in programs more like ThredUp, where sellers ship items to brands (or bring them to stores), and the brand warehouses, lists, and ships them, much like new inventory.

What brands haven’t done much is take an all-of-the-above approach, letting consumers choose. And that may seem inconsistent with the notion that, in another context, brands can’t seem to stop rhapsodizing about an omnichannel approach, where instead of dictating whether customers shop online or in-store, they—all together now—meet customers where they are.

But that’s beginning to change. Although brands tend to launch with either a trade-in or peer-to-peer model, after getting their sea legs they increasingly add the other option, too. Let’s call it “omniresale,” and see how it’s taking shape.

Keep reading here.—AAN

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The biggest warehouse developer in the US, Prologis, is forecasting a tighter market over the next two years, as “sustained retail sales growth” and normalization of inventories boosts demand for space at the same time that a slowdown in new development constricts supply.

Melinda McLaughlin, SVP and global head of research at Prologis, told Retail Brew that warehouse development boomed in response to supply chain issues during the pandemic. But now that new supply is hitting the market, developers are taking a breather.

“The second quarter of 2024 was the last quarter of really big deliveries nationally,” she said. “So the second half of this year, we’ll see a lot less incoming new logistics space.”

Keep reading here.—AV

Every time a Mastercard is swiped at checkout, the credit card company taps AI to score the likelihood of fraud based on patterns in training data. It can sweep preview snippets of card numbers for sale on the dark web and attempt to ID them with predictive algorithms. Generative AI also cuts down on the number of false-alarm fraud alerts you get, according to Mastercard.

These are a few of the operations Greg Ulrich oversees as Mastercard’s chief AI and data officer. The credit card giant created the new perch in May as part of a larger reorg that merged data and AI operations and aimed to recognize the importance of both.

It’s one of a growing number of companies that are giving AI a seat in the C-suite as businesses fine-tune the way they operate with generative AI.

Keep reading here on Tech Brew.—PK

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