Debunking the myth: B2B brands excelling on social media

Post Performance Report: B2B Brands Taking A Bold Approach To Social

There’s a misconception that B2B brands have no place on social media—but this couldn’t be farther from the truth. It’s the perfect channel for increasing discoverability, humanizing your brand and driving conversions.

In this month’s Post Performance Report, we showcase how brands like Oracle and 3M excel at B2B social marketing, proving it can be just as creative and results-driven as B2C brands.

Discover their strategies for creating immersive experiences and compelling product storytelling, along with takeaways to help you advocate for more investment.

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Brand Trips: To Book Or Not To Book?

Brand trips, driven by influencer marketing, are a luxurious way to bring your products and services to life. But these trips have gotten a bad rap due to their perceived inauthenticity and unattainability. We unpack the backlash and offer tips for planning trips that align with your brand’s values and resonate with your audience.

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The 2024 Influencer Marketing Report

In today’s fight for attention, leveraging influencers is crucial for marketers. Explore our four reports for insights on what audiences think makes influencer marketing successful and what influencers expect from brand partners to create content that resonates, reach larger audiences and provide cohesive experiences.

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