The humble price sticker may be on its way out at the country’s biggest retailer.

Walmart last week announced plans to adopt “digital shelf labels,” or DSLs, at 2,300 stores—which is around half of its US footprint—by 2026 according to Reuters. The upside, according to the retail giant, is that store employees will now be able to update prices within minutes, speeding up a process that used to take two days and giving them more time to assist customers in other ways.

This may sound like a recipe for embracing dynamic pricing, which is the practice of adjusting prices in real-time, but Walmart stressed that the technology is more about speeding up its existing process for updating tags.

Keep reading here.—AV

Gearing up for BFCM? Yeah, we see you updating your website, mobile app, and social media. The problem? So is everyone else.

Don’t let your brand get lost in all the BFCM noise. With Klaviyo’s all-in-one platform + BFCM guide, you can be sure you’re reaching customers when and where they want to hear from you. (And trust us, they do want to hear from you.)

Klaviyo’s 10 Omnichannel Tactics Proven to Drive BFCM Sales guide will help your brand cut through the chatter with 10 omnichannel tactics. The guide covers topics like:

• smarter segmentation strategies
• sign-up form optimization for list growth
• reaching more people faster on social with their Lookalike Audience Builder
• building an impactful post-purchase journey

Bring your A game with this guide this BFCM.

At its Think Retail conference on Tuesday, Google made its annual pitch to merchants to use its search and AI tools—with a few improvements—as they prepare for the holiday season. The tech giant may have lost a landmark ruling to the FTC recently, but that’s not stopping it from finding ways to meet its holiday targets.

In a blog post, the search behemoth said that in the coming weeks, retailers around the world using Merchant Center Next will be able to use Google’s search capabilities to jump on shopping trends that are going viral.

“The trending data is a key way that we can go focus on that, where it’s, here is what users are currently shopping for and looking for right now, and including the words and the way the users are actually framing it, the way they’re searching for it, and allowing the retailers themselves to act on it,” Jeff Harrell, Google’s senior director of merchant shopping, told Retail Brew.

Google said the feature may help retailers “make better informed inventory decisions” and help them craft product descriptions that include key terms shoppers are using to search for items.

Keep reading here.—VC

As essentials have gotten more expensive, consumers are trying to save on clothes. The market share for “value apparel” increased almost 4% among Gen Z and millennial shoppers within the last year, according to new internal card data from Bank of America. The bank defines value apparel stores as those that serve customers with the lowest median income. In July, household spending on value apparel had increased 13% from July 2019.

And discounters are benefiting. TJX, the parent company of Marshalls and TJ Maxx, reported a 4% increase in consolidated comparable store sales in Q2, and CEO Ernie Herrman expressed confidence that its model will keep customers coming. “We’re convinced that consumers will keep seeking value,” he said. “We believe our strategy of trading across a broad range of income and age demographics differentiates us from other retailers and remains a tremendous advantage.”

Ross Stores also reported a 4% YoY increase in comparable store sales, and attributed the bump to higher-priced necessities driving customers toward value in their discretionary spending.

Keep reading here.—AV