Morning Brew - ☕️ Blocking the steel deal

The US Steel sale runs into politics...
September 05, 2024 View Online | Sign Up | Shop

Morning Brew

Impact.com

Good morning. The NFL is back tonight, and your fantasy team, “Sam LaPortaPotty,” is looking dangerous with that B+ draft grade. Nothing can go wrong this season.

—Matty Merritt, Molly Liebergall, Cassandra Cassidy, Abby Rubenstein, Neal Freyman

MARKETS

Nasdaq

17,084.30

S&P

5,520.07

Dow

40,974.97

10-Year

3.768%

Bitcoin

$58,170.22

US Steel

$29.38

Data is provided by

*Stock data as of market close, cryptocurrency data as of 7:00pm ET. Here's what these numbers mean.

  • Markets: Stocks seesawed more than a fifth grader at recess yesterday, with only the Dow eking out gains at closing time as the market tried to recover from Tuesday’s sell-off. US Steel fell hard after bad news emerged about its agreement to sell itself to Nippon Steel (more on that in a sec).
 

MANUFACTURING

Biden expected to block US Steel acquisition

United States Steel Mon Valley Works Clairton Plant and Clairton Coke Works facility in Clairton Pennsylvania, Monday, September 11, 2023. NurPhoto/Getty Images

President Joe Biden really wants to make sure there’s enough stuff from his four years to fill up those presidential library plaques. The president is gearing up to block Japan’s Nippon Steel from acquiring US Steel, according to the Washington Post—a move that could end the highly politicized deal.

If you’re more familiar with the copper beat…Nippon Steel first agreed to buy 122-year-old US Steel last December, and the deal was expected to be worth $14.9 billion.

But politicians and the steelworkers union pushed back immediately, saying the deal would jeopardize national security and union jobs. In response, Nippon Steel promised not to close plants or lay off employees through the union’s current contract, which ends in 2026. The United Steelworkers, the union representing about 10,000 US steelworkers, said it hasn’t seen a formal commitment to those promises and says the company has engaged in anti-union activity before.

Recently, both sides have been turning up the heat.

  • VP Kamala Harris spoke out against the deal this week, saying the company should remain domestically owned, which puts her in line with Biden, but also with Republicans Donald Trump and JD Vance.
  • US Steel CEO David Burritt shot back yesterday, saying that not taking this deal and missing out on the investment from Nippon Steel would likely mean having to close mills and move the company’s headquarters out of Pittsburgh.

The deal is currently undergoing a national security review, which would give Biden the grounds to block it if it’s deemed a threat. But even if Biden does block the deal, the companies could still sue to try and keep their agreement alive.

Politically, the deal is a nightmare

Despite the US’ friendly relationship with Japan, the president and both presidential candidates fear the optics of letting the deal proceed. Allowing the deal to go through would mean not only going against the steelworkers union, but also letting a foreign-owned company buy a manufacturer that at one time was the pinnacle of American industry.

But times are changing. The US steel industry has been lagging behind heavyweights like China, Japan, and India for some time. And industry experts say the US could benefit from Nippon’s more advanced technology, while some claim that the push to reject the deal comes from plain old xenophobia.—MM

   

WORLD

Tour de headlines

Law enforcement and first responders respond to Apalachee High School in Winder, Georgia, after a shooting was reported. Christian Monterrosa/Getty Images

Four killed in Georgia school shooting. Two students and two teachers were killed and at least nine people were hospitalized with injuries in a shooting yesterday at Apalachee High School in Winder, GA, a rural area about an hour outside of Atlanta. Authorities said a suspect was taken into custody, and later revealed it was a 14-year-old student who will be charged with murder as an adult.

The Internet Archive lost its appeal to preserve its book lending program. A federal appeals court upheld a lower court’s decision that the Internet Archive’s Free Digital Library—a large-scale program that digitizes books and lends them to the public for free—violated publishers’ copyrights. The appeals court rejected the nonprofit’s claim that its book scans fell within the “fair use” exception to copyright law, finding that the Internet Archive simply copied the books and did not transform them in any way. The ruling is a win for the publishers that sued over the program: Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House.

Harris proposes a smaller capital gains tax hike than Biden. VP Kamala Harris may have been swapped in so quickly as a candidate that the party platform approved at the Democratic National Convention still had Joe Biden’s name on it, but now she’s putting her own policy spin on things, breaking with the president on the size of a proposed increase to the capital gains tax rate. Speaking in New Hampshire, Harris pitched a 28% top tax rate for when investments are sold, more than the current 23.8% top rate, but less than the 39.6% rate Biden supported.

PRESENTED BY IMPACT.COM

Referrals reign king

Impact.com

Your annual revenue for next year could be up 20%…if you stop ignoring just one channel.

We’re talking referral marketing. It’s 2024, and consumers lean on recommendations from people they know and trust more than ever—aka referrals hold real weight, so you’ve gotta structure a referral program that actually converts.

Impact.com’s State of Referral Marketing 2024 report digs into how marketing teams use referral marketing to counteract fierce competition, budget constraints, and an ever-changing marketplace. Inside, you’ll learn about:

  • how brands structure their referral programs
  • conversion trends brands are using to define success
  • referral marketing trends by industry

Read it here. And check out how impact.com/advocate can set your business up for success.

AI

Trouble in chip paradise

Nvidia building VCG/Getty Images

A bad day for Nvidia got even worse on Tuesday when Bloomberg reported that the Department of Justice subpoenaed the chipmaker as part of its investigation into whether the world’s hottest company unfairly wields its industry dominance.

Yesterday, Nvidia denied it was technically subpoenaed. Bloomberg followed up to say that Nvidia was merely splitting hairs about the type of request it received from the DOJ but that it was in fact asked to answer questions about its empire.

One-two punch: Bloomberg’s initial Tuesday afternoon dispatch came when Nvidia was already down. Worrisome economic data sparked a mass sell-off of AI stocks that wiped $279 billion (9.5%) from Nvidia’s market cap—the largest single-day decline in stock history—and dragged on the entire tech sector.

Nvidia hasn’t bounced back. The chipmaker dipped a little more yesterday, possibly reflecting investors’ budding concerns over whether AI-hyped companies are worth their dizzying values. Nvidia’s latest earnings indicated slowing (but still doubling) growth last quarter, while traders worry that companies could start paring back AI investments.

Looking ahead…Nvidia is being asked to turn over info that may help the DOJ determine if the chip giant’s acquisition of the software company RunAI is kosher and if Nvidia gives preferential treatment to clients that buy more of its products. The company has money in countless other AI-adjacent companies and vice versa (Microsoft and Meta spend more than 40% of their hardware budgets on Nvidia), so the antitrust probe could dent the whole sector…and ignite a political firestorm.—ML

   

TOGETHER WITH MED-X

Med-X

Natural is heading to the Nasdaq. Natural solutions are already better for the environment. But Med-X is taking it a step further: Their natural pesticides outperform chemical alternatives. That’s led to 200% revenue growth as they scale in their $17b market. Now they’re planning to list on the Nasdaq (ticker: MXRX). But you don’t have to wait to invest. Become an early Med-X shareholder ahead of their planned Nasdaq listing.

RETAIL

A touchstone of American style returns

Instagram post showing a J Crew catalog Illustration: Anna Kim, Photo: J. Crew via Instagram

Miss pouring over pages of colorful sweaters, chinos, and tan people who look like they’re having more fun than you? Good news: J. Crew’s adored catalog is back, seven years after it was retired, as the brand bets on nostalgia and its own resurgence in the cultural zeitgeist to drive profit.

The reimagined catalog will come to mailboxes three times a year and will be available in stores, according to the WSJ. The latest one, which features Demi Moore on the cover, maintains the classic J. Crew look—all photos were taken on film—but there are a few digital updates, like QR codes.

What’s so special about the catalog? Between 1983 and 2017, J. Crew’s catalog epitomized the chunky sweater, Ivy League crew team, JFK-on-a-boat aesthetic. Even as the company struggled through the 2010s, people remained attracted to its vintage catalogs and the idealized vignettes they offered (though the company filed for bankruptcy in 2020).

The new magazine reflects the brand’s newfound success: Sales in 2024 are approaching a record $3 billion, according to CEO Libby Wadle, who took over after the bankruptcy.

Big picture: J. Crew isn’t the only mall brand of the aughts rising again after getting relegated to retail irrelevancy. Gap has enjoyed TikTok virality, while Abercrombie & Fitch was the top-performing stock in the S&P 1500 Composite Index last year.—CC

   

STAT

Prime number: Two weeks’ notice

An image from the game Concord Sony

Sony probably didn’t even have time to clean up the confetti from the launch party before it pulled Concord, a PlayStation game the company spent eight years and potentially $100+ million developing. The company announced plans to take the game that debuted Aug. 23 off the market as of Sept. 6 because its launch “didn’t land the way we’d intended.” That’s corporate speak for sales were in the toilet: Analysts estimate only ~25,000 units were sold, and the game’s peak concurrent players on Steam came in at a dismal 697, per IGN. For comparison, Suicide Squad: Kill the Justice League, a game so unpopular it dinged Warner Bros. revenue by $200 million, at least managed to pull in 12,786 players at once. Sony plans to refund the small group that bought the game.

NEWS

What else is brewing

  • Former OpenAI Chief Scientist Ilya Sutskever raised $1 billion for his safety-focused AI startup.
  • The number of US job openings fell more than expected in July, new government data shows, in another worrying sign for the labor market.
  • Volvo scrapped its plan to make only electric vehicles by 2030, reflecting the slow demand for EVs.
  • Verizon is said to be in talks to buy Frontier Communications to bolster its fiber-optic cable network.
  • Australian breakdancer Raygun said she’s “very sorry for the backlash that the community has experienced” because of her much-mocked Paris Olympics performance.

RECS

To do list Thursday

Find your niche: This quiz will tell you whether you spend money like a Gen Zer, millennial, or boomer. And this one shows whether you’re up on Gen Alpha slang.

Listen and learn: A podcast episode about why imposter syndrome isn’t what you think it is.

Work blue: Test your color perception.

Own a piece of Westeros: We may never get the last book, but you can buy props, costumes, and weapons at this Game of Thrones auction.

No crying at work: Nearly a quarter of employees (23%) admit they’ve cried within their first week on the job. Help your new hires avoid the waterworks with BambooHR’s free, customizable onboarding roadmap.*

What say you?: If you take this li’l survey we put together, you’ll be entered for a chance to win a $250 AmEx gift card.*

*A message from our sponsor.

GAMES

The puzzle section

Brew Mini: Know of a famous plumber who’s also an avid coin collector? You’re one step closer to solving today’s Mini. Play it here.

Three Headlines and a Lie

Three of these headlines are real and one is faker than a TikTok “hack.” Can you spot the odd one out?

  1. Austin, Texas, residents voted most likely to be bad at hanging out
  2. Teens are making thousands by debating Trump vs. Harris on TikTok
  3. Researchers gave a mushroom a robot body
  4. Missouri Botanical Garden is officially home to the world’s strongest lily pad, competition finds

SHARE THE BREW

Share Morning Brew with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
morningbrew.com/daily/r/?kid=303a04a9

ANSWER

We made up the one about Austin.

Word of the Day

Today’s Word of the Day is: xenophobia, meaning “fear and hatred of strangers or foreigners.” Thanks to Pia from Houston, Texas, and several other readers who are surely free of prejudice, for the suggestion. Submit another Word of the Day here.

✳︎ A Note From Med-X

This is a paid advertisement for Med-X’s Regulation CF offering. Please read the offering circular at https://invest.medx-rx.com/.

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Sweet treat

Wednesday, September 4, 2024

Why Reese's partnered with Angel Reese—beyond the obvious reason. September 04, 2024 Marketing Brew PRESENTED BY Monday.com It's Wednesday. The final countdown is on, and we're officially

☕ Going with the flow

Wednesday, September 4, 2024

Sequel co-founder Greta Meyer. September 04, 2024 Retail Brew PRESENTED BY Particl Happy Wednesday, and happy birthday to the one and only Beyoncé, who this year not only gave us new music, but also a

☕ Caucus conundrum

Wednesday, September 4, 2024

Spam ticked up amid the DNC. September 04, 2024 Tech Brew PRESENTED BY Canva It's Wednesday. It might be a short week, but there's no shortage of tech news. Let's get into it. In

☕️ Founder or flounder

Wednesday, September 4, 2024

Viral TikToks encourage check fraud... September 04, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY HOKA Good morning. Wanna get irrationally angry about something completely

☕ Blame it on the deuce

Tuesday, September 3, 2024

Inside 'Honey Deuce season' at Grey Goose's 18th US Open. September 03, 2024 Marketing Brew Happy Tuesday. Welcome back from the long weekend—and to the unofficial beginning of fall.

You Might Also Like

AI, tech talent, and regional innovation, with retiring WTIA CEO Michael Schutzler

Saturday, December 21, 2024

Nick Hanauer calls wealth tax proposal 'impractical' ADVERTISEMENT GeekWire SPONSOR MESSAGE: Improve focus and memory with Thinkie: For a limited time, save $50 on Thinkie plus get your first

Gift of the Day: A Status Dog Leash

Saturday, December 21, 2024

“The cool leash that you see walking around in Soho.” The Strategist Gifts Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate

Guest Newsletter: Five Books

Saturday, December 21, 2024

Five Books features in-depth author interviews recommending five books on a theme. Guest Newsletter: Five Books By Sylvia Bishop • 21 Dec 2024 View in browser View in browser Five Books features in-

Read this. You will be glad you did.

Saturday, December 21, 2024

You can support the high-impact investigative reporting of The Intercept AND skip the flood of year-end fundraising emails. Let's all acknowledge the elephant in the room. This is a fundraising

What cephalopods know, and how we know it

Saturday, December 21, 2024

+ Bob Dylan's creative risks ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

It’s Gift-Buying Crunch Time

Saturday, December 21, 2024

Plus: What Chloe Bailey can't live without. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

Placating Paranoia

Saturday, December 21, 2024

December 21, 2024 The Weekend Reader Required Reading for Political Compulsives 1. What Is MAHA? How wellness culture with legitimate concerns (and some conspiratorial beliefs) became a movement poised

YOU LOVE TO SEE IT: Banning The Bans

Saturday, December 21, 2024

Censorship gets banned, youth score a climate win, nurses win a major union vote, workers' rights are clear and unmistakable, and small businesses go boom. Banning The Bans By Sam Pollak • 21 Dec

The 34 best last-minute gifts

Saturday, December 21, 2024

It's not too late View in browser Ad The Recommendation December 21, 2024 Ad Procrastinators, rejoice A selection of last-minute gifts Wirecutter recommends, including Glerups, water color paint, a

Weekend Briefing No. 567

Saturday, December 21, 2024

My Top 11 Books of 2024 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏