🗞 What's New: YouTube just launched Hype to help small creators get discovered

Here's what you'll find in this issue:

• A new feature from YouTube will help small creators compete against larger accounts for views and attention.
• There are new APIs for text-to-video AI generation, and it's likely to spark a new gold rush for building profitable apps.
• From $100K a month in online sales to a lucrative exit. Richart Ruddie sold one company to fund a new one.

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YouTube just announced a new feature designed to help smaller creators drive more traffic to their videos. It's called Hype.

Founders and YouTubers are excitedly talking about how much easier this makes it to grow a small YouTube channel into a big one.

Check out our breakdown on how Hype works and why it matters.

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In just the last 24 hours, the landscape of AI-generated video creation has dramatically shifted.

Two industry giants in the world of text-to-video announced new APIs:

• Runway announced an API for its Gen-3 Alpha Turbo model.
• Just hours later, Luma, a large Runway competitor, also announced an API for its "Dream Machine model."

This could spark a new gold rush for indie founders.

Here's what you need to know, including some suggestions for new startup ideas.

✨ Snapchat is getting its biggest redesign in years.

📝 The do's and don't's of partnerships.

💲 Link to your product here. Our most affordable ad.

🤖 Here's how Google will help you figure out which images are AI-generated.

🧐 Marketers are turning to old tricks.

💔 Getting a divorce? There's a coach for that.

Richart Ruddie has hit the reset button. He's selling his other businesses to fund his latest venture, Captain Compliance, a B2B SaaS product that helps keep companies compliant with data privacy requirements.

Richart earned his first dollar online in 2010, when he was running ads for an analytics site he built. Fast forward 12 years later, and he was breaking $100K in online sales every month.

He funded Captain Compliance by selling a small software company that he had launched, and the acquisition was ata 5.5x return on invested capital.

This time, the path to a nine figure exit is in sight; his other ventures had a cap to them. The way he's building this one out makes it super scalable, as he's starting with the end in mind.

Learn more about his exit, and how he plans to make the next one even more lucrative.

If you want to learn from someone else, act dumb. If you prefer to hear the sound of your own voice, act smart.

One of the fastest-learning founders I know once went around San Francisco telling everyone that she was new and needed help, which was true. Guess what? Everyone wanted to help. They built her a website, introduced her to customers, the works.

Nobody can help you if you're too busy telling them what you already know. So spend more time broadcasting what you don't know. —Courtland

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Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Courtland Allen, Darko Gjorgjievski, and Katie Hignett for contributing posts. —Channing