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Enrollment for my 8 week mastermind program for indie hackers closes tomorrow.

If you're on your journey to quit your job, build your own business, take it to profitability then this program is perfect for you.

You will get personalized feedback, tactics, strategies and insights from like minded entrepreneurs who are in the trenches, building every day.

We will keep you accountable, will give you honest feedback and make sure you actually ship stuff that will boost your revenue.

• ​Join Here (Only for founders <$5K MRR)

If you have any questions, or need a PPP discount, just hit reply and let me know.

Doors close tomorrow 22nd September.

Now, onto today's topic - EditorNinja

Simple straightforward agency business doing $32K MRR.

Editors editing words for content creators.

As AI content grows, the need for human editors will grow along with it.

EditorNinja is a great example of how to build a business around this growing need

Solving Problems

EditorNinja by John Doherty helps content agencies and in-house marketing teams produce content at scale.

It helps them polish their content and make it perfect right before they hit publish.

Without having to hire a full time editor, or haggling with unreliable freelancers.

This from EditorNinja’s “Use Cases” page.

Love how the copy right before the CTA focuses on the pain points and fears of their ideal customer persona.

Pain leads to action.

Early Challenges

But their ideal customer persona was not this obvious right from the beginning.

Editor Ninja is a 2 year old business now, and one of the biggest challenges in the early days was figuring out WHO they served and what problem they solved for them.

John explains here -

Early Growth

John got his very first customers by talking about EditorNinja within his personal network.

He hacked together the initial MVP just with NoCode tools - Wordpress + Gravity Forms + Zapier + Paypal.

Sustainable Growth

After initial success from his personal network, EditorNinja has doubled down on SEO for it’s growth.

It’s clear from their organic traffic chart and their blog that they have been consistently investing in data driven SEO strategies over the last year or so.

Learning from Peers

Networking with other entrepreneurs at a similar stage as you is always an insightful experience.

John was able to predict the rising demand for content editing when he heard about people playing with AI content for their businesses.

He attended a mastermind in Costa Rica where he realized that soon a significant part of their work would be AI content.

Top Lessons

Top lessons from Editor Ninja’s success -

• Start before you’re ready, be scrappy and launch your product.
• Initial growth will happen from your personal network - so build an audience, go into communities, talk about your work every day.
• Try, fail, iterate and keep going till you dial down who exactly is your ideal customer
• Focus on your customer’s pains in your copy and landing pages.
• Sustainable growth comes from predictable channels like SEO
• Learn from your peers - join communities, attend masterminds and networking events.

Further Reading -

• ​Two Years In The Market - John Doherty
• ​EditorNinja on IndieHackers​

Hope you found this useful.

Here's the web version of this post to bookmark and share.

From the vault -

3 random post from the Superframeworks archives -

• ​3 Years of going solo​
• ​$8600 MRR with a simple email app​
• ​$32K MRR - Simple Analytics tool​

🔗 Super Links

Useful links you don’t want to miss -

• ​The biggest life hack is... - Jakob Greenfeld
• ​How to scale from $1K/m to $10k/m - me
• ​$100m SaaS Startup - Nathan Latka | YT
• ​Marketing at early startups: Deep, not wide - Jason Cohen
• ​HOW TO​​ ​​SUCCEED IN​​ ​​MR BEAST​​ ​​PRODUCTION - GDrive

Last week’s top link -

• ​"Tiny" wordpress plugin portfolio doing $15K/month - Pat Walls

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community for your big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​
• ​Get Copy OS - A complete system to write high converting copy (Like a Pro!) - 800+ users and 17 5 star review!
• ​Make money with words: Find your voice and monetize your writing

Thanks,

Ayush 🙏