Hey!

I took a week off before entering in Q4. I was in Auvergne, in France, if you know it.

And it feels great 😌

Reconnecting with nature, resting, jacuzzi… Everything I love!

Here is me hiking and exhausted 👇

In today’s email we’re going to talk about:

Let’s go! 🔥

Partnerships platform’s waitlist soon!

It’s coming! 👀

We’ll soon launch the first landing page for my new SaaS product.

If you don’t know it, I will build the best platform to partner with other Shopify Apps.

The goal is simple:

And better than a description, our landing page 👇

You probably noticed the “…only 100 spots left,” and you read it right.

For the first version, I will work closely with only 100 apps.

They will help me build the platform of their dreams.

What do they want to see inside?

What app do they want to partner with?

What features they want?

With additional benefits such as direct contact with me or a discount when launching.

And this platform won’t have only small apps…

I can tell you that some apps like Pagefly or even Judge Me are interested 👀

I’ll launch the platform soon so I’ll probably send you an extra email (perhaps this week!)

Shopify App Growth Blueprint: Doing App Partnerships

That’s funny.

In my current steps for the series “Shopify App Growth Blueprint” we have to talk about app partnerships

It’s funny because it’s exactly what I want to help you with when I release my new platform.

Let’s say for the moment that it doesn’t exist.

How do you do app partnerships? And does it even work?

Second question: Yes it works!

Why do you think soooo many apps do partnerships? Even the biggest ones!

And I’d say even more: partnerships and technical integration.

The difference is simple: technical integration is better than just co-marketing activities.

Because it gives a reason to do it:

“We integrate together, you can now use this other app!”

And Shopify merchants love when 2 apps work and integrate perfectly together. It makes their life easier.

Sometimes they install multiple apps and have to contact support of both Apps because it doesn’t work

Okay, now we’ll see a few points:

Here’s how you can build successful app partnerships:

1. How to Decide Which Apps to Partner With

Alright, first off, you gotta find apps that fit with yours.

Think about what your customers are already using and what would make their life easier.

Like, if you’ve got an email marketing app, maybe partner with a CRM or review tool. Makes sense, right?

The goal is simple: find apps that, together, make your users’ experience better.

2. How to Find Apps to Partner With

Go hit up the Shopify App Store.

Check out which apps are killing it. Look at their reviews, ratings—all that stuff.

But don’t stop there! Jump into forums, online communities, or even go to industry events. You can easily meet people and see which apps could be a fit for your partnership.

3. How to Contact Apps to Partner With

Once you’ve got your list of potential partners, it’s time to reach out.

Here’s what you do:

Make it easy for them to say, “Yeah, let’s do it!”

4. What Do You Offer Them

Here’s what I personally offer when I’m working out a deal:

It’s all about getting as much exposure as possible. The more places it shows up, the better!

5. How to Create the Partnerships

Once they’re in, start with the tech side—get your teams working together to make sure the integration is seamless.

Then, push it out. Do the co-marketing, promote it to your users, and keep the excitement going.

And seriously—stay in touch. Communication is key to keeping these partnerships strong.

That’s it!

How I found and chose my Co-founder

Let me share the process I followed to find a co-founder for my new SaaS business for Shopify App Founders.

Because I think many people are interested.

First of all, I wanted someone to complement me. Not to do the same thing.

Forget about the 2 technical co-founders. The best combo I already told you is: 1 dev + 1 marketer

And that’s what I did.

I’ll be the marketer on that project, so I wanted to work with a developer.

There are a few points I’m trying to look at when working with a co-founder

If you can validate all these points, then you found someone you can work with.

The only thing that is complicated to know is work methods and skills.

Because work methods you usually see it when you actually start working with them (even if you can discover some points before)

And skills, it’s a bit subjective and also hard to determine.

So, the first thing I did was create a Google Form asking many questions.

I ask 18 questions to answer the different points above.

It can be a lot but:

These questions are mostly for skills and a bit for work methods.

You find out about skills by asking them:

If someone shares his experience but doesn’t add details at all, then there is a problem.

And same thing, you can ask questions regarding their work methods that matter for you.

For example for me:

Stuff like that. Because working with someone who doesn’t share your methods can be complicated.

Then during the call you go deeper into their work methods with more details.

But what’s interesting is Vision and Personality.

They’re both subjective.

Does your vision align with theirs?

If you want to build the best product, grow it like crazy, hire a lot, and never sell, but your co-founder wants to make a cool cashflow business… Well, you have a problem!

If one person prefers to work as little as possible, but the other prefers working every day on it, you also have a problem!

You get it.

And for the personality, it’s pretty easy. Just talk about stuff you like. Get to know that person.

And instead of checking boxes like “This person loves X”. Go with your feelings.

Do you see yourself with that person for years?

It can be hard to know, but trust me, when you talk to someone for 30 minutes, you already know if you will like the person or not… We’re human!

And finally, with fewer people, we have another call to discuss the financial deal.

Before starting together, you need to agree on actual terms.

Thanks for reading this email. Feel free to share it with a friend, a partner, or a customer.

So see you in the next email!

Mat 😁