Ahrefs’ Digest #202: Advanced SEO tips, how to overcome the fear of creating thought leadership, and more

Welcome to another edition of the Ahrefs’ Digest.

There’s only one more month left to Ahrefs’ Evolve! Have you gotten your ticket yet? Some of the biggest names in SEO are speaking on the stage, including:

• Aleyda Solis

• Cyrus Shepard

• Lily Ray

• Patrick Stox

• Ryan Law

• Sam Oh

• Tim Soulo

Plus, you’ll get to enjoy the beautiful, sunny city of Singapore. (That’s where I’m from!)

Get your Ahrefs Evolve ticket

Alrightey, moving on to our meme of the week:

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Quick SEO news

• Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results.

• Google revamps their entire crawler documentation.

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Best of the week

How to Get Over the Fear of Creating Thought Leadership Content: Five years ago, I published a study that got a whole bunch of criticism. Five years later, I published another study that got ridiculed for being worse than a second-grade kid’s work. Publishing thought leadership content like studies can be intimidating. I show you how to overcome it with a few mindset shifts and tactics.

Advanced SEO: My Top 8 Tactics Shared By 107 SEOs: Here’s everything people considered advanced, ranked based on the frequency of mentions.



5 Ways to Increase Your Learning Throughput: The most important factor for learning success: the quantity of time spent learning. When in doubt, learn and do more. 

Google AI Overviews (Formerly Google SGE): All You Need to Know: Is SEO dead now with AI Overviews? Or is there nothing to worry about? Here’s what we know about AIOs to date. Sneak peek: SEO fundamentals never changed.

7 Things I Learned Drafting a Novel in 26 Days: This part stood out to me: “Creative endurance can be trained, just like physical endurance. We have these limits in our head or cultural myths about only being able to do 3-4 hours of deep work, but what if that’s just the baseline most people reach, like thinking you can never run farther than a marathon?”

I Asked 12 SEOs To Share Their Favorite SEO Books: Looking for a great SEO book. Chris has you sorted. (Well, Chris didn’t ask me but I’m a fan of Ultimate Sales Machine too.)

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Latest on YouTube

The Google Update That Crushed His Business Overnight

Hear the story of how a Google algorithm update wiped out a thriving affiliate marketing business overnight.

See you next week,
Si Quan

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