Ahrefs’ Digest #203: PR campaign examples, SEO interview questions, and more

Welcome to another edition of the Ahrefs’ Digest.

Here’s our meme of the week:

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Quick SEO news

• Google has removed their documentation for the cache: search operator.

• Google tests “For You” labels in search.

• Google now highlights content creators as trusted sources in search results.

• WordPress.org bans WP Engine.

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Best of the week

9 Successful PR Campaign Examples, According to the Data: From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win coverage and drive real, measurable results. 

CNN and USA Today Have Fake Websites, I Believe Forbes Marketplace Runs Them: Lars Lofgren continues his crusade against Forbes Marketplace. This time, he finds evidence that Forbes Marketplace runs CNN Underscored Money and USA Today Blueprint.

8 SEO Hiring Managers Share Their #1 Interview Question: Know what questions SEO hiring managers are currently asking, so you can prepare for your upcoming interview. 

A Startup Founder To Scaleup CEO’s Journey from $0 to $25billion (Halliganism’s): Some pithy wisdom from HubSpot’s founder and former CEO.

Unpacking NerdWallet’s SEO: 10 Things I Discovered: 70% of NerdWallet’s traffic is unpaid. There’s much to learn from them about SEO. Here’s what Mateusz discovered after deep-diving into their SEO strategy.

12 Link Builders Share Strategies That Work in 2024: Josh asked 12 SEOs for the link building strategy that’s working best for them right now. Turns out: Skyscraper Technique still works!

[Video] Phase II of Google's Mobile-First Indexing is just Chrome: Cindy Krum explains how the second phase of Google's Mobile-First Indexing is actually just Real User Metrics and rendering from Chrome on real users' actual computers and the implications that this has for SEO, Privacy and entrenching Google's Monopoly in the US and around the world.

11 Affiliate Marketers Share Genius Tips for 2024: Josh also asked 11 affiliate marketers for their top affiliate marketing tips in 2024. The two that stood out the most for me (and I think it’s a wake-up call for most affiliate marketers today): Don’t rely on Google and make your own products.

See you next week,
Si Quan

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