🗞 What's New: Creators are using faceless videos to gain millions of followers

Here's what you'll find in this issue:

• TikTok's newest trend involves faceless creators showing you their daily routines. Our tip for founders? Use them to promote your business.
• You can now target keywords via Reddit ads, helping you reach your ideal audience faster.
• $10K MRR with a productized design service. Brad Adkins focused on simple, accessible pricing to grow quickly.

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If you’re on TikTok enough, you might’ve noticed that your "For You" page is now feeding you soothing videos of faceless creators carefully showcasing their daily routines.

It turns out that this is part of a wider trend. And, the creators behind it are pulling in millions of followers.

Why are creators hiding their faces, and why are people gobbling it up?

Here are the top products that launched on Indie Hackers yesterday:

1. 🥇 HTMLrev: Free HTML website and landing page templates.

2. 🥈 Upvote.Club: Bot-free P2P community where you can get a free Twitter follow.

3. 🥉 OC Maker: Create your own original characters online.

You'll now be able to conduct keyword targeting via Reddit ads.

What does this mean? Well, you'll be able to reach an audience with intent. According to Reddit, "this has led to meaningful results."

These are the type of SaaS businesses that will benefit the most from this update.

👀 The type of content people want to see on YouTube.

💻 Here's what to know about shadowbans on social media.

📥 Capture less than you create.

💪 Build a killer social media strategy for 2025.

👻 Scaring people is big business.

Brad Adkins quit a frustrating job as a designer to start a productized design service called Designfly.

Within a month, he was fully booked. And, within a year-and-a-half, he had crossed the $10K MRR milestone.

Here's how he grew quickly, with no capital and no network.

If you're the CEO of a $300B publicly-traded company, are you too big to talk shit on X about your competitors? Apparently not. I'm here for it 🥱🍿 —@csallen

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Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Stephen Flanders, Darko Gjorgjievski, and James Fleischmann for contributing posts. —Channing