2025 Resources from Optimizely, Bitly, Slate & Sprout

AI. Network fragmentation. Unpredictable consumer behavior. If you’re reading “volatility” in the marketing tea leaves…you’re not wrong.

We collaborated with some of the biggest brands in marketing software to help you create cross-functional strategies for the year ahead.

You’ll get access to:

• Slate’s advice for working smarter and faster with creative counterparts
• Optimizely’s guide to building a truly integrated marketing team
• Sprout’s workbook for designing your AI social media marketing strategy
• Bit.ly’s strategies for connecting physical and digital touch points

Guide your brand through what’s ahead with the tech agility and business buy-in you need. 

Here’s to new opportunities in 2025!