Ahrefs’ Digest #206: PR report examples, how to find trending keywords, and more

Ahrefs Evolve kickstarts today! By the time you see this newsletter, day one will already be over.

And the conference is off to a rocket start from day one alone! 

We have 500 attendees from 50 countries, many of them flying into Singapore for the first time. Can’t wait to see what Day Two has in store for us.

Moving on to our meme of the week (credits: Chris Tweten):

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Quick search marketing news

• ​Nick Fox replaces Prabhakar Raghavan as head of Google Search and Ads.

• Google rolls out a personalized Shopping feed based on recent searches and YouTube histor.

• We announced our upcoming Ahrefs Certification.

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Best of the week

8 PR Report Examples & Templates to Bookmark for Inspiration: Check out these 5 PR report examples and use the 3 templates we provided to speed up your PR reporting.

Tech SEO Connect — My Notes: Venkata Pagadala kindly shared his notes from attending Tech SEO Connect in Raleigh, North Carolina.

How to Find Trending Keywords for SEO: Use these 5 ways to identify and rank for trending keywords before big sites catch up and dominate the SERPs.

God Mode: A few weeks ago, Paul Graham published Founder Mode, about a management style practiced by Brian Chesky at Airbnb that was at least partially inspired by Steve Jobs. But it was purposefully unspecific. This is Sahil’s (founder of Gumroad) attempt at being more specific.

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Latest from our podcast

This week’s podcast guest is Bryan Harris, founder of Growth Tools, where he makes over $100k/month teaching people how to market and scale their coaching business.

• Why Bryan stopped selling courses and switched to coaching

• Ascension-Descension ladders (why it's easier to sell a few big-ticket items instead of a lot of small-ticket ones).

• Why he went through 4 Marketing Directors.

• B.O.P.A. --> "Borrowing Other People's Audiences."

• The "Eyes Hearts Wallets" marketing concept.

• The importance of being able to just "Figure It Out."

Listen to the full episode on YouTube, Spotify, or Apple Podcasts.

See you next week,
Si Quan

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