In startups, like in life, how you do anything is how you do everything:

Be the person that sends the cal invite right away and proposes the time of the meeting in their timezone

Be the person who gives specific feedback, not "looks good!"

Be the person who documents what failed, not just what worked

Be the person who sends actual examples, not just advice

Be the person that doesn't doomscroll on social when you've got things to do

Be the person who writes the handbook while building, not after scaling

Be the person who shares Stripe screenshots with context

Be the person who reveals customer churn reasons, not just growth metrics

Be the person who ships v0.1 before perfectionist paralysis hits

Be the person who builds audience first, product second

Be the person who experiments with channels others think are saturated

Be the person who shares customer support screenshots, not just testimonials

Be the person who tests landing pages before building product

Be the person that doesn't complain about the X or YouTube algo but just creates compelling content consistency

Be the person who reveals their real ad costs, not just ROAS

Be the person who asks "what would make this 10x better" not "what's missing"

Be the person who tests features by tweeting about them before building

Be the person who measures activation, not just acquisition

Be the person that's open, honest, constructive and laughs with your team

Be the person that doesn't obsesses over your company's valuation because realistically, it won't matter all that much

Be the person that talks to users everyday

Be the person who surrounds yourself with not yes people, not no people, but people who make you raise your standards

Be the person that is known to have a bias for action, you make stuff happen

It's not the big things

It's a thousand tiny decisions that compound.

#1

Jack Butcher @jackbutcher you are not sharing ad revenue, you are being paid to train the largest computer cluster on earth 8:49 AM • Oct 26, 2024 42 Retweets 458 Likes Read 47 replies

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Not mad about it but good way of putting it.

#2

Marty Markenson 🏡 @martyamark I have a theory. To build a lean, high-growth product, you need something that can be explained in a single screenshot. People don't have time to "understand" your product. Within seconds, they decide: - "I've got to try that" - "You need to convince me" Sure, you can work… https://x.com/i/web/status/1851637177077104722 10:47 AM • Oct 30, 2024 0 Retweets 22 Likes Read 6 replies

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This is a good framework for thinking about how to create a product people will get.

#3

Nathan Barry @nathanbarry It's interesting to see Keap get acquired for $80M at $85M annual revenue. Valuations aren't kind when revenue is declining. A good reminder of how hard it is to build long-term sustainable software. 8:25 AM • Oct 30, 2024 3 Retweets 70 Likes Read 18 replies

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This isn't talked about enough. Sharing for visibility. Acquisition markets aren't kind when revenue is declining.

#4

Boring Ads @imboringads This Google ad is a persuasion masterclass: 2:44 PM • Oct 28, 2024 91 Retweets 1039 Likes Read 4 replies

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Been studying how the best ads convert lately. This is a masterclass.

New Startup Ideas Podcast (SIP) episodes🧃 How to build a funnel with Jonathan Courtney. People charge $5000 for this, but it's free. I recommend watching it on YouTube if you can. Or you can listen on Apple or Spotify. ​ What is a swipe file, why you need one and how to build your very own. ​YouTube, Apple, Spotify​ ​ ​ ​

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Thank you for reading Greg's Letter. I hope you found it valuable.

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Be well,

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