Morning Brew - ☕ Tik or treat

TikTok Shop’s Black Friday/Cyber Monday strategy.
October 31, 2024

Retail Brew

Hello, and happy trick-or-treating day! Amazon reports third-quarter earnings after the bell today. We’ll be watching closely for any top-line gains and how that revenue stack shapes up between its cloud computing business, advertising unit, and the superstore. We hope Amazon’s numbers do not spook Wall Street, but it’s Halloween, so don’t bet on it.

In today’s edition:

—Vidhi Choudhary, Alex Vuocolo, Erin Cabrey

E-COMMERCE

Shop till you drop

TikTok Shop holiday event TikTok Shop

TikTok Shop is doubling down on new product drops this holiday season, with items it hopes you won’t find elsewhere.

TikTok wants to offer US shoppers products from lesser-known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon, among others.

“What we’re doing is product discovery—unique products that you can discover by yourself naturally in your feed,” Nico le Bourgeois, head of US operations for TikTok Shop, told Retail Brew on the sidelines of an event the company hosted in New York on Oct. 23. “That means a lot of small brands, direct-to-consumer brands that don’t necessarily have access to those large platforms.”

New product launches exclusively for Black Friday will be on TikTok Shop shelves in November. Merchants like candy brand I Love Chamoy, will be dropping sugar-free Mexican watermelon candy gummies, Mavwicks Fragrances is set to launch a fabric softener, and period care brand August has plans to introduce cozy winter merch—all exclusive to TikTok Shop for Black Friday.

Le Bourgeois said TikTok is “reimagining” how people shop this Black Friday/Cyber Monday with the exclusive products sold through TikTok’s community of creators, as small businesses create custom products for the platform.

Keep reading here.—VC

   

From The Crew

An inside look at high-net-worth finance

The Crew

STORES

Suiting up

Costume shopping Valentinrussanov/Getty Images

The Halloween season is about to wrap up, but new data suggests this week could see a spike in last-minute holiday spending. Bank of America internal credit card data shows retail spending at novelty shops and other popular destinations for costumes increased 30% in the final week of October last year.

If such a surge happens again, it could show that not everyone is following the prevailing trend of doing their Halloween shopping earlier in the season.

Keep reading here.—AV

   

RETAIL

Thin skin

Hand reaching for skincare product on shelf Siewwy84/Getty Images

As a slew of beauty and personal care CPGs reported third-quarter earnings this week, the skin care category has been experiencing some ups and downs driven by drugstore closures and reduced innovation.

Galderma, owner of skin care brands like Cetaphil, reported this week single-digit growth for the first nine months of the year in the US, noting “more cautious consumer consumption” within the dermatological skin care market, according to a company release. Galderma noted Cetaphil grew in international markets during the period, but lagged in the US. It’s working to boost growth by upgrading its merchandising at Walmart and introducing a new Cetaphil Gentle Exfoliating line supported by Gen Z influencer Katie Fang.

While L’Oréal reported a 2.8% rise in sales in its third quarter, growth halted in its dermatological beauty segment, which houses CeraVe, La Roche Posay, and Vichy, with a 1.6% decline. CEO Nicolas Hieronimus said the “biggest culprit” for the slowdown was the US market, which he attributed to Gen Z consumers leaving the segment to try other brands as well as a lack in innovation from CeraVe.

Keep reading here.—EC

   

SWAPPING SKUS

Today’s top retail reads.

Shots fired: Shopify is reportedly encroaching into Salesforce territory by targeting big names that previously used the enterprise software giant for its services. (Bloomberg)

Too pricey: Trick-or-treaters might distribute less chocolate candy due to record high chocolate prices. (the Wall Street Journal)

Under the scanner: Temu will likely be investigated by the European Union to determine if the online fast fashion platform is in breach of rules to curb the sale of illegal products. (Bloomberg)

JOBS

Forget generic job searches. CollabWORK leverages the power of community to connect you with relevant opportunities in Slack channels, Discord servers, and newsletters like Retail Brew. Land your dream job through the power of your network with CollabWORK.

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Scary good

Thursday, October 31, 2024

Advertisers are heading to theaters to target horror-loving younger audiences. October 31, 2024 Marketing Brew Presented By Sprout Social It's Thursday. To underscore a pivotal plot point in the

☕ Postliminary

Thursday, October 31, 2024

Chili's bets on dips and deals have more than paid off... October 31, 2024 View Online | Sign Up | Shop Morning Brew Presented By Frontieras 🎃 Good morning, and Happy Halloween! Across the US, kids

☕ Let’s hear it for the toy

Wednesday, October 30, 2024

Retailers prioritize lower-cost toys this holiday season. October 30, 2024 Retail Brew Presented By Klaviyo Hi there. Consumer confidence saw the biggest monthly gain since March 2021, up 11% in

☕ Snack on it

Wednesday, October 30, 2024

Why Studs turned to sweet treats to engage customers. October 30, 2024 Marketing Brew Presented By Snowflake It's Wednesday. The Harris-Walz campaign is running ads on the Las Vegas Sphere to

☕ Better watch out

Wednesday, October 30, 2024

Don't fall victim to AI election scams. October 30, 2024 Tech Brew Presented By Cisco It's Wednesday. Election Day is upon us: Americans have just six days before it's time to head to the

You Might Also Like

Roots of wintertime celebrations and holidays

Wednesday, December 25, 2024

+ how Charlie Brown TV special was almost dropped ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Time to get rid of all those gifts you don’t want

Wednesday, December 25, 2024

Some advice for your post-Christmas declutter. December 25, 2024 View in browser Whizy Kim is a senior reporter at Vox covering wealth, economic inequality, and consumer trends. Whizy Kim is a senior

Operation Christmas Drop, Christmas NFL Games, and What's Open Today

Wednesday, December 25, 2024

Seven nations' air forces collaborated in Operation Christmas Drop 2024, delivering over 77000 pounds of humanitarian aid to remote Pacific islands in the DOD's longest-running airlift mission.

9 Things Anna Kendrick Can’t Live Without

Wednesday, December 25, 2024

Plus: Nice things to spend your FSA money on. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

Holiday Briefing: A day to celebrate

Tuesday, December 24, 2024

A special edition for a special day. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition December 25, 2024 Natasha Frost headshot Gaya Gupta headshot By Natasha Frost and Gaya Gupta

Here’s how we do it.

Tuesday, December 24, 2024

How did our work reach millions of eyes and ears in 2024? It's because we follow the money to find the real story behind breaking news. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

☕ You’re missing out

Tuesday, December 24, 2024

CMOs on overlooked marketing trends and opportunities. December 24, 2024 View Online | Sign Up Marketing Brew 'Twas the night before Christmas, and all through the house, not a creature was

☕ From bad to purse

Tuesday, December 24, 2024

Luxury handbag or empty box? December 24, 2024 View Online | Sign Up Retail Brew It's Tuesday, December 24, and you know what that means: Valentine's Day is right around the corner. You should

Memory Missing

Tuesday, December 24, 2024

The Colour Of Memory // Missing Links In American History Textbooks Memory Missing By Kaamya Sharma • 24 Dec 2024 View in browser View in browser The Colour Of Memory Grace Linden | Public Domain

Thank you. For everything. And see you in 2025.

Tuesday, December 24, 2024

Our end-of-year note, and some fun updates on what's coming. Thank you. For everything. And see you in 2025. Our end-of-year note, and some fun updates on what's coming. By Isaac Saul • 24 Dec