The DO Lectures - Writing a Non-Fiction Book?

Hi there,

The author’s job is to sell the first couple of thousand sales of copies of the book.

The book’s job is to sell the rest.

That is why you will say yes to…

- Going on podcasts.

- Why you will blog often.

- Why you will push like crazy on socials.

But the biggest factor in getting the initial attention is without doubt the book title.

How it frames the problem/solution is only everything.

Therefore, you would think it would get the most attention. But it gets the least.

Why this matters?

There are over 500,000 new book titles in America each year. The average book sells around 200 copies. If you don’t stand out, you get pulped.

Therefore, spend more time on the one single element that will make your book a success – a book title that stops you in your tracks.

Here’s why I got obsessed by this?

I wrote a book this year.

Shortly after listening to a YouTube interview, I put it on hold.

My moment of clarity.

The interview was with James Clear. He was being asked about how many book titles he went through to get to “Atomic Habits.”

The answer: 400.

In that moment, I knew there was another level to climb.

And I wanted to climb it.

So, I do what I always do and that is I started helping others with the same problem to fix as me.

That way I would learn by doing.

I helped, and am still helping, 3 other authors to learn “Framework Thinking” to find that breakthrough title.

I discovered there are ways of thinking that will increase the success of your book.

Getting the book title right can change everything.

There are hundreds of books on habits.

James Clear sold 15 million copies of “Atomic Habits.”

Is it 15 million times better than other books on habits?

Hmmm.

Here’s the simple answer to getting a book cover that gets more attention:

Spend more time on it.

- Yes, people do judge a book by its cover.

More complex answer:

- Write 400 titles.

- Test like hell.

- Don’t leave it to chance.

Hint: That’s what I want to help you do.

Or…

You can do what most authors do, which is spend around 60 minutes on it, and then launch and hope.

That is a popular strategy to sell 200 copies.

That is not a good return on 12-24 months’ work. That won’t change a business. That won’t help you land that big keynote.

The 400 Club Mastermind.

Six people only.

This is for those who are writing a non-fiction book or are in the research stage and about to start writing it.

And want it to stand out. This is not for dabblers.

Because you understand how a book cover, with the right set of words on, can change your entire business.

-It is how you get invited on to the better podcasts.

-It is why you get asked to do big Keynotes.

- It’s why your business gets quoted in articles and blogs.

A book can help your business, a breakthrough book changes it.

That is why I got obsessed on book titles.

I wanted to learn why some get attention, and some get ignored. If I understood this, I could write an attention getting title.

I have skin in the game. I am going through this process, too. This is important to me, too.

But I have learned how powerful a small Mastermind group going through this together can be.

The results will be exponentially better. And it will be fun.

Details.

2 hours per month.

10 months.

Starts January.

1 day together for pitch day.

£5K.

If this is of interest, please email lia@thedoloectures.co.uk

We can set up a call to find out if this is for you.

David Hieatt

Co-founder

P.S. Here’s the interview that changed everything for me.

Watch Here

About me.

David Hieatt.

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi & Saatchi at 21 as a copywriter. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The Do Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian.

And in 2012, started a company making jeans called The Hiut Denim Co in his hometown of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to make the lowest impact jeans in the World. As of today, it employs 22 people.