💰 3 Quick Wins We Look for When Buying SaaS (20% Revenue Boost in 2 Weeks)

Hey y'all!

Just got back from a crazy productive strategy session with one of our portfolio companies. Hadn't visited them since we bought them 3 months ago, and let me tell you - the energy in that room was ELECTRIC.

Why? Because we're about to roll out some changes that could double their revenue in the next 30 days.

I know what you're thinking: "James, that's impossible." But stick with me here...

Nano Thought

Look, I see a TON of SaaS businesses for sale right now. Most are solid companies doing $5k-20k MRR, but their owners are just collecting checks without pushing growth.

That's exactly why we bought this one - great product, loyal customers, but missing some obvious growth levers that we're about to pull.

Most founders are out there chasing new customers like it's their job (ok, it kind of is), but they're missing the goldmine sitting right in front of them.

Strategy #1: The "Magic Upgrade" Formula

Y'all, this is literally free money sitting on the table.

Quick story: I was consulting on a saas acquisition last year, the first thing we noticed was they had ZERO premium features. Just one plan, one price, everybody gets everything.

Here's what we are planning :

1. Added white glove service offering
2. Created a "Pro" tier with some features customers had been begging for
3. Hit existing customers with an irresistible offer: "Upgrade in the next 48 hours, get 30% off forever"

Result? 20% revenue boost in two weeks. Not even kidding.

Pro tip: When we're looking at SaaS businesses to buy now, this is the first thing we check - are there obvious premium features missing? That's instant profit waiting to happen.

Strategy #2: The "We Want You Back" Campaign

This one's wild, y'all. Most SaaS businesses (including ones we buy) treat churned customers like ex-girlfriends - never to be spoken to again. Big mistake. HUGE.

Here's what we do day 1 after any acquisition:

1. Pull everyone who cancelled in the last 6 months
2. Send them: "New ownership, new features, special 'welcome back' offer"
3. Hit them with an offer they can't refuse: "Come back now, get 3 months at 50% off"

True story: One client B2B SaaS companies got 15% of their churned users back with this exact playbook. That's like printing money.

BTW - when we're doing due diligence on a potential purchase, we ALWAYS ask for the churned customer list. Most sellers think we're just checking churn rates. Nope. We're counting our future customers.

Strategy #3: The "Price Right" Revolution

This one's gonna hurt a little, but trust me - most SaaS businesses are undercharging. Including that project management tool we just strategized with.

Quick gut check:

• When's the last time they raised prices? (In this case...never had)
• Are the best customers saying "this is too cheap"? (We had dozens of support tickets saying exactly this)
• Are they charging based on actual value or just what competitors charge?

Here's what we're rolling out for our recent acquisition:

1. 10% price increase for new signups
2. White glove offering like we have implemented for clients
3. New premium tier with those features everyone keeps requesting

Looking at another SaaS to buy right now - there seems to be some good opportunity. It's like finding money in the couch cushions.

BONUS MOVE: The Partnership Play

This one's magic: Find a complementary SaaS and bundle up.

We're actually in talks right now to buy a CRM tool specifically because it would pair perfectly with Off Market deal finding saas. Bundle them together? That's instant value creation.

The Bottom Line

Y'all, these strategies work whether you're buying a SaaS or growing one you already own. I've seen it firsthand. But here's the thing - you gotta move FAST. The market isn't getting any easier, and your competition isn't sleeping.

Got a SaaS business you're looking to sell? If you haven't implemented these strategies yet, we might be interested. Hit reply.

Thanks y'all!

(James)