NOVEMBER 29, 2024

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Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we're redefining what it means to be a publisher.

LOWEST PRICE for CEX!

Save 45% on the regular admission price for the 2025 Content Entrepreneur Expo. Use code CYBER to save an additional $100 on the lowest early bird rate. Code expires at midnight Dec. 3. Act now!​

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File a BOI or Pay Up

I have a question for all content entrepreneurs who structured your business as an LLC in the United States:

Have you filed your BOI with the US Treasury? It’s due by Jan. 1, 2025, for all LLC businesses incorporated before Jan. 1, 2024. (Started since Jan. 1? Your BOI was due in the first 90 days after LLC approval.)

TL;DR: Visit the BOI page of the US Treasury Financial Crimes Enforcement Network to submit the form and get more answers to your questions.

What the heck is BOI? It stands for beneficial ownership interest. It’s a new reporting requirement from the bipartisan Corporate Transparency Act passed in 2021. According to the US Treasury, the intent is “to make it harder for bad actors to hide or benefit from their ill-gotten gains through shell companies and other opaque ownership structures.”

And the government means business. Failure to file by the deadline could lead to civil penalties starting at $500 per day and criminal penalties of up to $10,000 and/or two years in prison.

What do you need to do? Fortunately, it’s a simple process. You can file online or fill out and upload a PDF. I just did it for my LLC in 10 minutes. In addition to the standard name, address, etc., you need to share the state in which you incorporated, your EIN or Social Security number (whichever is connected to the LLC), and upload an image of your government ID.

Once you submit the application, a transcript of the submission will be provided. Make sure to download and save it with your other important documents.

Of course, we’re not the expert on this. The government’s Taxpayer Advocate Service hosts a wealth of BOI-related sources, and if you need more help, contact a professional service provider.

Considering forming as an LLC or S Corporation? Check out this article from The Tilt: Why Forming a Legal Entity is Critical for Entrepreneurs.

– Ann Gynn

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Entrepreneur: Amy Landino

Biz: Amy Landino​

Tilt: Helping people have productive lifestyles

Scene: YouTube (457K). Instagram (77.9K) newsletter (20+K); Vlog Like a Boss, Good Morning to Life books; 365 Days of Good Morning Good Life planner; speaking; Facebook (36K)

Snack Bites:

• Four years after quitting college, Amy found a great home on YouTube for her productivity lifestyle content. More than a decade later, she has 457K subscribers and an expanded content business.
• Amy focused on one revenue stream at a time. After adding speaking to that lineup, she saw an opportunity to author a book related to her topics.
• She says the key to her multiple-channel success is the audience. She grounds everything she does around them and listens for new opportunities.

Why We Stan: Amy isn’t a get-rich-quick entrepreneur. She’s taken the time to grow her successful business, only expanding when she (and her audience) are ready for the next step.

• On the rise … Book sales were up 7% through September 2024, according to the Association of American Publishers’ StatShot. Digital audio for adult nonfiction rose 23.9% in that same period. [Publishers Weekly]
• Big opening … Tilt Publishing author Louis Grenier shares how he hit over $15K in revenue within five days of the launch of Stand the F*ck Out. (That’s more than the average self-published author earns in a lifetime.) [Louis Grenier]
• Reading assistance … Learn how sensitivity and beta readers can factor into your publishing process. [Lulu]
• Frankenstein on replay … Some entrepreneurs say classics with expired copyrights are good business. [Slate]

• ​Joe Pulizzi's Special Presentation on Unconventional Content Marketing (This Old Marketing)
• ​What Does Taylor Swift Know About Book Publishing? (Publish & Prosper)
• Call for Speakers for CEX 2025 is open through Sunday. Be sure to submit your proposal!
• ICYMI: Forget Resolutions: 21 Things Content Entrepreneurs Should Start and Stop​