The SWIPES Email

Friday, November 29th, 2024
​An fun and educational (funducational??) email by Copywriting Course.

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Swipe:

The marketing tactic I want to highlight today is the humble countdown timer:

A live one for our Copywriting Course Black Friday Sale looks like this - it just counts down to a deadline:

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Countdown timers are creators of FOMO (Fear Of Missing Out) and are designed specifically to create a Sense Of Urgency in people to buy:

I used to hate these things and thought they were cheesy....until I realized something:

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I learned this when building out all the promotions for AppSumo that having a hard deadline for something really makes people get in or out.

You'll see a massive spike in sales when scarcity and countdown timers are involved (assuming people actually want the product):

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Wisdom:

I love podcasts and a lot of other people do as well.

• I spend 2-4 hours a day listening to podcasts.
• 80% of my thinking is influenced by podcasts.
• I’ve spent $0 on podcasts! Which is amazing for the value they give!

I love this quote:

With a podcast the "Top 5 People In Your Ear" can be filled with brilliant minds from across the world.

In previous years your top 5 people would be the people who happen to be geographically closest to you....now that has been expanded dramatically.

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Interesting:

The best cost-per-use-hour product I’ve ever bought: Apple AirPods Pro!

I personally use them alllll day long for: ​
- Calls
- Planes
- Sleeping
- Going on walks
- Podcasts
- Music
- Not disturbing others while trying to watch something in public

It's possibly the best gift to give someone!

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Picture:

The origin of "Black Friday" stems from the 1800s......but the version we know comes from the 1980s, where some stores would actually turn a nice profit (“in the black”):

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Essay:

People wanna build stuff in 2025.

We surveyed our audience and here's what people wanted to build:

1.) Build or scale an existing business (32.7%)
​2.) Start a side hustle (20.7%)
​3.) Create a blog (18.4%)
​4.) Sell a digital product (16.6%)
​5.) Build a software (16.6%)
​6.) Write a book/eBook (13.8%)
​7.) Build a course (12.4%)
​8.) Create an online store (11.1%)
​9.) Create a website (10.6%)

Here it is visually:

So most people are already working on something and wanna make it better.

This often means going and reviewing/improving/optimizing all their:​
📧 Emails
🌁 Images
📢 FB Ads copy
📇 Google Ads copy
📩 Autoresponder copy
📫 Email campaign copy
👨🏻‍💻 Social media post copy
🖥️ Website campaign copy
📈 Funnel flows and much more...

It's amazing how everyone who is building something has at least SOME online presence that needs to be optimized.

Even physical store businesses have websites, ads, and online listings they need to manage and optimize.

Improving an existing business is by far the #1 reason most people join us inside Copywriting Course!

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Splurge:

Over at Copywriting Course we're currently running our biggest sale of the year, so it's pretty much an AMAZING time to get in if you've been on the fence!

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What this means is you get 12 months of membership (plus two extra months) for half the price:

So grab it quick! Join and use coupon code BLACKFRIDAY right now. This deal is going away today!

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Have a great Friday!​
​Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

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